Digital Content Specialist

Job Responsibilities

• Website Operations & Performance: Oversee day-to-day website operations to ensure all content, product listings, and pages are accurate, functional, and up to date. Drive online sales performance, traffic growth, and conversion rate optimization (CRO).

• UX/UI & Visual Layouts: Map out digital user journeys to identify friction points. Implement content or layout changes to improve user retention and desktop/mobile responsiveness while maintaining a strict visual hierarchy.

• Content Creation & Brand Voice: Write, edit, and publish high-quality digital content, including website copy, blog posts, campaign landing pages, EDMs, newsletters, and social media updates. Ensure a consistent brand voice across all channels.

• Digital Asset Production: Create, produce, and manage supporting digital assets (e.g., banners, promotional graphics, and short-form videos) to align with marketing campaigns.

• Analytics & Reporting: Track, analyze, and report on website traffic, user behavior, campaign performance, and content engagement. Provide actionable, data-driven recommendations to improve content performance and conversion rates.

• Innovation & Support: Leverage AI tools and modern workflows for creative and content support. Assist marketing and e-commerce teams with ad-hoc projects as needed.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Design, or related discipline. Candidates with strong creative/art sense will be prioritized

• 5 years of proven experience in website management and digital content creation.

• Excellent oral and written communication skills in English

• Strong hands-on experience with Content Management Systems such as Shopify or similar platforms.

• Exceptional copywriting and editing skills. Basic graphic design skills (Adobe Photoshop) or video editing skills are a major plus

• Solid understanding of basic SEO principles and experience utilizing Google Analytics / Google Search Console

• Highly organized, detail-oriented, and able to manage content schedules independently

We offer attractive remuneration package & benefit to the right candidate.  Interested parties please apply with FULL resume, Expected Salary and by clicking “Apply Now”, attention to Ms. Yip.

All information provided will be treated in strict confidence and used solely for recruitment purpose.