Digital Content Specialist

MAJOR RESPONSIBILITIES:

• Develop and create compelling content for websites, blogs, social media, mobile apps, and other
  digital platforms.
• Collaborate with the marketing team to devise content strategies aligned with business goals, with
  a focus on social media and mobile engagement.
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
• Manage content calendars and ensure timely publication across all digital channels.
• Monitor and analyze content performance, using analytics tools to evaluate effectiveness and make
  recommendations for improvement.
• Stay updated with the latest content marketing trends and best practices, including multimedia
  content creation.

JOB SPECIFICATION / QUALIFICATION:

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• At least 1 year of experience in content creation and digital marketing.
• Excellent writing and editing skills.
• Understanding of SEO and digital content best practices, with experience in social media and mobile
  content creation.

SKILLS REQUIRED:

• Strong storytelling and creative writing abilities.
• Proficiency with content management systems (CMS), social media platforms, and mobile content
  tools.