Digital Content Specialist

Key Responsibilities:

• Create and manage SEO-friendly content for websites, blogs, landing pages, and digital marketing channels.
• Conduct keyword research using tools such as Google Keyword Planner and other SEO platforms.
• Develop content calendars aligned with marketing and business objectives.
• Optimize website content, including headings, meta descriptions, internal links, and other on-page SEO elements.
• Manage and update website content through WordPress or other CMS platforms.
• Monitor website traffic, keyword performance, and content engagement using Google Analytics and Google Search Console.
• Review and update existing content to improve relevance, quality, and search visibility.
• Collaborate with marketing, design, and other teams to ensure consistent and effective content.
• Maintain content plans, reports, and trackers using Google Docs and Google Sheets.

Requirements:

• 0 to 1 years of experience in content, SEO, or digital marketing.
• Strong writing, editing, and proofreading skills.
• Good understanding of SEO, keyword research, and content optimization.
• Hands-on experience with Google Search Console, Google Analytics, Google Keyword Planner, SEO tools, and WordPress/CMS platforms.
• Good working knowledge of Google Docs and Google Sheets.