Digital Content Writer

Key Responsibilities

● Develop content for digital marketing, performance marketing and media buying

campaigns.

● Write compelling ad copy, headlines, hooks, CTAs and promotional messages for

Meta, Google and other advertising platforms.

● Write content for Facebook, Instagram, YouTube and other social media platforms.

● Develop reel, short-form video and social media video scripts.

● Write SEO-focused website content, landing page content and product/category

content.

● Write blogs, articles, guides and other long-form content.

● Develop content for e-commerce websites, including product descriptions, category

content and promotional copy.

● Create content for SEO, search intent and organic traffic growth.

● Develop content for content marketing, forums, communities and other relevant

platforms.

● Write copy for flyers, pamphlets, brochures, catalogues and other offline marketing

materials.

● Adapt the same marketing message for different platforms, audiences and formats.

● Research customers, products, competitors, keywords, trends and market topics to

develop relevant content.

● Develop creative content ideas for campaigns, promotions, products and brand

communication.

● Write content that is not only creative but also customer-focused, persuasive and

commercially effective.

● Review and proofread content to ensure accuracy, clarity, grammar and consistency.

Required Skills & Experience

● Strong English writing and communication skills.

● Strong copywriting and content-writing skills.

● Practical experience in digital marketing content and performance marketing.

● Experience writing for:

○ SEO

○ Websites

○ E-commerce

○ Blogs

○ Social media

○ Paid advertising

○ Landing pages

○ Product/category pages

○ Reels and video scripts

○ Content marketing and forums

○ Promotional and offline marketing materials

● Good understanding of SEO, keywords, search intent and content optimisation.

● Good understanding of Meta and Google advertising copy requirements.

● Ability to write both short-form and long-form content.

● Ability to understand different customer segments and adapt communication

accordingly.

● Strong research, proofreading and editing skills.

● Ability to develop fresh content ideas independently.

Work Location: In person