Digital Copywriter(2 years Experience)

Job Title: Social Media Content Writer

Experience: 2–3 Years

Employment Type: Full-Time

Work Mode: Onsite

Location: DHA Phase 1, Lahore

Job Overview

We are looking for a creative and experienced Social Media Content Writer who can develop engaging, relevant, and platform-specific content for our brand and clients. The ideal candidate should have a strong command of English, understand social media trends, and know how to turn ideas into content that gets attention and drives engagement.

Key Responsibilities

• Develop engaging content for platforms including Facebook, Instagram, LinkedIn, TikTok, and X .
• Write captions, social media posts, hooks, scripts, promotional copy, CTAs, and campaign content.
• Create content ideas based on current trends, audience interests, and brand objectives.
• Develop and maintain monthly/weekly content calendars .
• Adapt content according to different platforms, audiences, and brand voices.
• Conduct research on industry trends, competitors, and relevant topics.
• Collaborate with graphic designers, video creators, SEO specialists, and marketing teams to develop complete social media campaigns.
• Write content for brand awareness, lead generation, engagement, and promotional campaigns.
• Ensure all content is clear, creative, grammatically correct, and aligned with the brand.
• Review social media performance and use insights to improve future content.
• Stay updated with changing social media algorithms, trends, formats, and audience behavior.
• Repurpose existing content into different formats and platforms when required.

Requirements

• 2–3 years of professional experience in social media content writing, copywriting, or a similar role.
• Excellent written and verbal English communication skills .
• Strong understanding of social media platforms and content trends.
• Ability to write creative, concise, and engaging copy.
• Good research and storytelling skills.
• Understanding of basic marketing and audience targeting.
• Ability to manage multiple projects and meet deadlines.
• Experience working with digital marketing agencies or multiple clients will be a plus.
• A portfolio of previous social media content is preferred.