Digital Designer

The Digital Designer and produces the design function for the e-commerce and Marketing teams at AIRR Labs. The position is responsible for delivering effective and engaging, aesthetic, on-brand, and on-strategy creative for websites, web pages, product graphics (including art direction of photography), email promotional creative, email templates, social media graphics, and banner ads.

Our Digital Designer is ideas-led and can apply intelligent, creative thinking to a range of different mediums. The right person needs to ensure that our digital creative product remains leading edge and that the quality of our delivery is upheld. He/She reports directly to the Art Director and dotted line to the Sr. Art Director and Art Director.

Responsibilities:

• Produce the design and production for websites, product graphics, social media graphics and banners, static and rich banner ads, email campaigns, email templates, and partner campaigns.

• Translate product positioning, existing research, and offline/online marketing strategies into effective designs.

• Work with e-commerce team and internal and external brand partners to ensure aesthetics also are aligned with usability, accessibility, and web standards.

• Work with internal teams to translate and create marketing requirements into compelling, appropriate campaigns and designs.

• Manage and produce digital design work, including banner sizing and versioning.

• Ensure consistency of brand and creative across digital customer touch points.

• Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.

• Have an outstanding attention to detail and a keen eye for razor sharp design.

• Continually maintain awareness of customer behavior to maximize sales online.

• Working on enhancements to the platform shops as well as suggesting new innovative store execution.

• Offline (print media, packaging, banners, and event collaterals) design as and when required.

• Good appreciation of clean, simple, image rich, usable interfaces.

• Broaden and enhance knowledge by keeping up to date with digital innovations and competitors.

• Being a brand ambassador ensures that all touch points are protected and are in line with the creative vision of the immediate Studios team members. (Art Directors, Sr. Digital Designer, and/or Studios Lead)

• Be aware and have an interest in all areas of design across beauty, fashion, trends, lifestyle and brands.