DIGITAL DESIGNER

Do you want to work at the Heart of Sport, at the pulse of the global sporting goods industry, with the leading sport brands in the world? Then you need to join INTERSPORT.

We are hiring a Digital Designer to be part of our Brand Marketing division within the Marketing & Omnichannel team.

The key mission of this role is to help build the INTERSPORT brand on a global scale through the creation of design systems, compelling digital content and creative assets that elevate the brand across all digital touchpoints.

The Digital Designer is responsible for INTERSPORT’s Universal Design System (UDS) and digital brand standards globally, while also producing high-quality creative work across digital channels. The role supports the Marketing & Omnichannel team across campaigns, sponsorships, social media, corporate communications and more.

This role combines creative execution with digital brand stewardship, ensuring INTERSPORT’s omnichannel visual identity remains consistent, engaging and relevant across all markets and platforms.

What you'll do:

The Digital Designer is responsible for ensuring INTERSPORT delivers a consistent, customer-centric and brand-led digital experience across all consumer touchpoints, in alignment with the overall brand strategy and National Organisations.

Universal Design System & Brand Governance

• Own and evolve the INTERSPORT Universal Design System (UDS).
• Maintain the Figma component library.
• Define digital UI standards.
• Partner with local and external partners regarding new component improvements.
• Onboard internal and external teams, including National Organisations.
• Ensure digital experiences reflect INTERSPORT brand guidelines.
• Review implementation across National Organisations.
• Define standards for navigation, accessibility and interaction.
• Govern design consistency across digital platforms and conduct periodic digital audits.
• Provide input into owned channels such as intersport.com.

Customer Experience

• Create best-practice customer journey templates.
• Improve key omnichannel journeys.
• Develop experience principles.
• Support CX maturity assessments.
• Identify optimisation opportunities.

Digital Design & Content Creation

• Create high-quality digital assets for global campaigns, INTERSPORT PRO, sponsorship activations, PR initiatives and corporate communications.
• Design graphics for digital marketing, sponsorships, websites, newsletters, social media, presentations and events.
• Edit video and produce motion graphics.
• Retouch, crop and optimise photography.
• Create layouts, templates and open files for National Organisations.
• Create engaging, social-first content.
• Identify opportunities to create engaging content that supports brand storytelling and consumer engagement.
• Develop creative playbooks, toolkits and assets for National Organisations to implement locally.

Campaign Experience

• Partner with Brand and Category Marketing teams on campaign planning.
• Define digital experience requirements for global campaigns and ensure they work within the overarching omnichannel approach.
• Create digital campaign playbooks and provide digital guidance where applicable.
• Ensure consistency across websites, apps and digital retail touchpoints.
• Translate campaign ideas into scalable digital experiences.
• Collaborate within the Brand & Omnichannel team to align and deliver 360-degree approaches.

Enablement

• Deliver training to National Organisations.
• Maintain documentation and guidance.
• Share best practices.
• Run digital design reviews.
• Support adoption of the Universal Design System.
• Lead regular quarterly digital sessions with National Organisations.

What you'll bring:

• 6+ years of experience in digital design, UX/customer journeys and content creation, ideally within an international or global environment.
• Deep understanding of digital design systems and UX principles, including building, applying and handing over systems for implementation.
• Strong digital design portfolio, with excellent visual storytelling, layout and attention to detail across digital campaigns, social media and branded content.
• Strong Figma skills and advanced Adobe Creative Suite expertise, including Photoshop, Illustrator, InDesign and After Effects.
• Experience in video editing and motion graphics, as well as producing creative assets, templates and guidelines across digital channels.
• Experience in digital brand management and omnichannel customer journeys, with the ability to collaborate across Brand, Marketing, Social, Retail, agencies and local teams.
• Strong project management, presentation and communication skills, with the ability to manage multiple projects, priorities and stakeholders.
• Fluent English and a relevant university degree, combined with a passion for design, creativity, emerging digital trends and sport. Experience with international sports brands and additional languages are a plus.

What We Offer:

• A dynamic international environment within the global sports industry.
• The opportunity to shape high-profile global partnerships and activations.
• Hybrid working, 30 days paid holiday, progressive employment conditions, and wellness initiatives.
• A collaborative and energetic team culture with regular team events and lunches.

At INTERSPORT, we value diversity and believe different perspectives make us stronger. With over 75% of our Amsterdam office made up of expats and a 50/50 (f-x/m) gender balance, inclusion is part of who we are.

Even if you don’t meet every requirement, we encourage you to apply. If this role excites you and you believe you can make an impact, we’d love to hear from you.

Ready to help bring the world of sport to life through partnerships and experiences? Apply now!