Digital Director

ROLE PURPOSE Lead the group s digital growth and customer-experience strategy across corporate and portfolio channels, integrating performance marketing, CRM, digital product, web/app experience, analytics, martech, and conversion optimisation into a measurable growth engine.

KEY RESPONSIBILITIES

Digital Strategy & Portfolio Roadmap

Define group digital marketing and experience strategy aligned to corporate and portfolio growth priorities. Assess digital maturity across businesses and create shared standards and reusable playbooks while respecting different business models.

Growth Marketing Leadership

Own strategy for paid acquisition, performance media, search, CRM, and lifecycle marketing. Ensure programmes are managed to qualified leads, applications, conversion, retention, and revenue; set testing and attribution standards.

Digital Product & Experience

Own the marketing view of websites, apps, landing pages, CMS, and customer digital journeys. Drive UX, UI, conversion, accessibility, localisation, and content-quality standards with Technology and business teams.

Data, Martech & Automation

Define martech and CRM requirements and improve analytics instrumentation, consent, tagging, and experimentation. Champion automation and responsible AI across campaign operations, personalisation, content, and analysis.

Performance & Commercial Management

Own digital budgets and channel allocation; set KPI trees connecting media and experience metrics to business outcomes. Reallocate underperforming investment quickly and evaluate agencies and platforms against transparent performance and cost criteria.

Team & Stakeholder Leadership

Lead Growth Marketing and Digital Product & Experience teams; act as a strategic digital partner to portfolio leaders. Create clear ways of working between Digital, Studio, Brand, Planning, and Technology, and develop specialist capability.

KEY DELIVERABLES:

Enterprise digital growth and experience strategy

Portfolio digital maturity roadmap

Growth media and lifecycle framework

Digital product/web/app roadmap

Martech and analytics requirements

Conversion and experimentation programme

Executive digital dashboard

Desired Candidate Profile

• Bachelor s degree in a relevant discipline; postgraduate or professional qualifications desirable for senior candidates.
• Fluent English required; Arabic desirable.
• 12-15 years across digital marketing, growth, CRM, product, ecommerce, or customer experience, including 5+ years leading teams and significant budgets.
• Multi-brand, financial services, technology, travel, mobility, or other complex customer-business experience preferred.
• Strong Technology partnership capability required.
• CORE / LEADERSHIP COMPETENCIES: Strategic or commercial judgement appropriate to the level of the role. Ownership and accountability for outcomes, quality, and follow-through. Stakeholder management and collaborative partnership across the organisation and its portfolio companies. Clear written and verbal communication with the ability to simplify complexity. Execution discipline, prioritisation, and comfort operating in a fast-evolving environment. Curiosity, learning agility, and responsible adoption of data, digital tools, and AI.
• IDEAL CANDIDATE PROFILE A commercially driven digital leader who combines growth depth with product and customer-experience thinking, capable of building scalable digital capability across a diverse portfolio.