Digital Director

Role Description

The Digital Director leads Augustus Media’s digital strategy and transformation across Lovin’, Smashi, Odeum Content Studio, and future digital products and brands.

The role is responsible for driving digital audience growth, platform and product performance, innovation, data-led decision-making, monetization, and digital business growth.

Working closely with Content, Commercial, Product, Technology, Marketing, Social Media, and PR, the Digital Director will build a scalable, data-driven, technology-enabled digital ecosystem that strengthens Augustus Media’s position as a leading New Media company in the Middle East.

KEY RESPONSIBILITIES

1. Digital Strategy & Growth

Own and execute Augustus Media’s overall digital strategy in line with business objectives and growth plans.

Define digital growth strategies across brands, platforms, products, and emerging channels.

Drive growth in audience, traffic, engagement, retention, content consumption, and digital revenue.

Identify new digital platforms, products, partnerships, business models, and growth opportunities.

Establish clear digital priorities, KPIs, roadmaps, and performance targets.

Lead digital transformation and continuously optimize strategy based on data, market trends, and audience behavior.

2. Audience, Content & Platform Performance

Lead strategies for audience acquisition, engagement, retention, and distribution across web, social, video, search, newsletters, and emerging platforms.

Partner with Content, Social, Marketing, and PR to maximize content reach and performance.

Strengthen SEO, discoverability, video performance, social growth, and audience development.

Use audience insights and performance data to identify content and platform opportunities.

Monitor changes in algorithms, consumer behavior, platforms, and digital consumption trends.

3. Digital Product, Data & Technology

Partner with Product and Technology to shape digital product strategy, roadmaps, UX, and platform development.

Improve digital experiences through CRO, experimentation, personalization, and continuous optimization.

Establish digital analytics and performance frameworks across brands and platforms.

Translate data and audience insights into clear business and growth actions.

Strengthen first-party data, measurement, tracking, attribution, and reporting.

Identify and implement opportunities involving AI, automation, emerging technologies, and digital innovation.

4. Commercial & Monetization

Identify opportunities to increase the commercial value of Augustus Media’s digital audiences, platforms, products, and content.

Partner with Commercial to develop digital propositions, branded experiences, partnerships, and new revenue opportunities.

Provide digital expertise for major pitches, proposals, campaigns, and new business opportunities.

Explore new digital revenue streams and business models while protecting audience experience and brand value.

Contribute to digital revenue, profitability, and broader business objectives.

5. Leadership & Cross-Functional Collaboration

Lead, develop, and retain a high-performing Digital team with clear ownership and accountability.

Set team objectives, KPIs, priorities, and development plans.

Coach and develop digital talent and build future digital leaders.

Lead cross-functional digital initiatives from strategy through execution and measurement.

Work closely with senior leadership and all relevant departments to align digital priorities with business objectives.

Manage relationships with key technology, platform, agency, and industry partners.

Represent Augustus Media within the regional digital media and technology ecosystem.

REQUIRED EXPERIENCE & SKILLS

• 8–12+ years’ experience in digital media, digital transformation, products, audience growth, technology, or digital marketing, with 3–5+ years in a senior leadership role.
• Proven track record in audience growth, digital performance, product development, innovation, and commercial growth.
• Strong expertise in digital media, SEO, social/video, analytics, UX/CRO, monetization, AI, automation, and emerging technologies.
• Strong commercial, strategic, analytical, and problem-solving skills, with the ability to translate digital opportunities into business results.
• Proven ability to lead multidisciplinary teams and cross-functional digital initiatives.
• Strong stakeholder management and executive communication skills.
• Experience across multiple markets and strong knowledge of the Middle East digital media landscape preferred.
• Excellent English; Arabic is an advantage.
• Bachelor’s degree in a relevant field preferred.