Digital Director (Paid Social+Programmatic)

Digital Director

• Lead digital strategy and performance across one key client account
• Agency-side experience essential
• Strong expertise across paid social, programmatic and digital strategy
• Up to $125K DOE
• South Melbourne - Onsite role

For more details or for a more personalised application please email [email protected]

WHO WE ARE

We are working with an independent media agency with a hands-on approach to media strategy, planning and buying. With a focus on strong client partnerships and delivering meaningful outcomes, the team values fresh thinking, collaboration and a more personal approach to media.

As an independent agency, they offers an environment where people can take ownership, make an impact and grow without the layers of bureaucracy often found in larger networks.

WHAT YOU WILL BE DOING

As Digital Director, you will lead digital strategy and campaign performance across one key client account , with a strong focus on paid social and programmatic media. You will own the digital direction from strategy through to execution, bringing together channel expertise, audience insights and performance data to deliver effective, integrated campaigns. Working closely with the client and internal activation teams, you will identify opportunities to improve performance, refine media strategies and drive continuous optimisation across platforms including Meta, DV360 and CM360.

Combining strategic leadership with a strong understanding of hands-on media activation, you will guide campaign planning, performance analysis and investment decisions while building trusted client relationships. You will be the go-to digital lead for the account, translating campaign insights into clear recommendations and ensuring paid social and programmatic activity aligns with broader client objectives.

YOU WILL NEED

• Experience across Paid Social and Programmatic
• Agency-side experience essential
• Strong expertise across paid social and programmatic advertising
• Experience developing and executing digital strategies aligned with client objectives
• Strong understanding of digital performance metrics, campaign optimisation and reporting
• Proven ability to build and maintain senior client relationships
• Confident communication and presentation skills, translating data into clear strategic recommendations
• Ability to manage digital strategy and delivery across a key client account

IT'S NICE TO HAVE

• Experience leading or mentoring digital team members
• Experience across major advertising platforms, including Meta, DV360 and The Trade Desk
• Experience identifying opportunities to improve campaign performance and grow existing client relationships

TO BE CONSIDERED

For more info or a more personalised application please email [email protected]

By applying for this role you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.