Digital E-Commerce Lead

Role Overview We are looking for a commercially minded Digital E-commerce Lead to take ownership of the client's Shopify e-commerce channel. The role combines e-commerce operations, merchandising, commercial performance, customer journey optimisation and digital growth , working closely with both Sales and Marketing.

Key Responsibilities

• Own the day-to-day management of the Shopify website.
• Manage products, collections, pricing and online merchandising.
• Coordinate product launches and online campaigns.
• Monitor e-commerce revenue against targets.
• Track conversion rate, AOV, traffic and product performance.
• Analyse online customer behaviour and identify opportunities for improvement.
• Improve the online customer journey and conversion rate.
• Develop and implement CRO initiatives.
• Coordinate online promotions with Sales.
• Work with Marketing on campaigns, content, CRM and email requirements.
• Ensure website content and product information are accurate.
• Monitor stock availability and ensure accurate online inventory.
• Coordinate website updates and merchandising changes.
• Identify opportunities to increase online revenue.
• Prepare weekly e-commerce performance reports.
• Monitor competitors and relevant market trends.
• Work with internal teams to resolve website and customer issues.

Desired Candidate Profile

3 6+ years of e-commerce experience.

Strong hands-on Shopify experience.

Experience managing an e-commerce revenue channel.

Strong understanding of online merchandising and CRO.

Experience with analytics and e-commerce reporting.

Luxury, beauty, fragrance, fashion or premium lifestyle experience preferred.

Commercially driven and data-oriented.

Strong understanding of customer journey and digital conversion.

Comfortable working across both Marketing and Sales.

Highly organised, hands-on and entrepreneurial.

Strong problem-solving skills.

KPIs E-commerce revenue Revenue growth Conversion rate AOV Website traffic Product performance Cart/checkout conversion Repeat purchase rate Online campaign performance Website availability and accuracy