Digital Education Manager

What are we looking for?

• Apply strong understanding of veterinarians, breeders, pet retailers and other professional audiences to identify engagement opportunities
• Support the development and execution of digital engagement platforms (2B CRM) to drive activation, engagement and retention
• Support 2B CRM regular operations and performance review to enhance professional NPS

What will be your key responsibilities? Digital Professional Engagement – 40%

• Support the planning and execution of digital engagement strategy for veterinarians, breeders and other professional audiences
• Work with cross-functional teams to develop audience-relevant content, educational activities and communication plans
• Drive participation and adoption of professional engagement initiatives through digital channels

CRM Operations – 40%

• Manage CRM operations, user segmentation and campaign deployment in collaboration with external agencies
• Execute E2E CRM campaigns, including journey setup, testing, targeting and delivery
• Maintain CRM data quality and support continuous optimization of campaign operations and processes

Insights & Analytics –20%

• Monitor users engagement, retention and campaign performance across key programsDevelop performance reports and dashboards to support business reviews and decision-makingGenerate actionable insights and recommendations based on audience behavior and campaign results

What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

Key Contacts

• CA Internal: S&C, PE, Communications, PA
• Pillar Team
• NSOP
• P&O
• Agency

Job Specifications/Qualifications

• Minimum 5 years of experience working with professionals in Petcare, Animal Health, Veterinary, Healthcare or related industries preferred
• Experience in CRM, customer engagement, customer activation, loyalty, membership or community programs preferred
• Strong communication and analytical, logical thinking and problem solving skills.
• Good written and oral communication skills in both Mandarin and English
• Bachelor degree or above

Key Supporting Competencies

• Business Insights
• Customer Focus
• Drive Results
• Manage Conflicts
• Nimble Learning

Key Functional Competencies & Technical Skills

• Strong understanding of professional needs, motivations and engagement drivers.
• Great engagement skills with professional KOLs
• Project management
• Innovates for growth