Digital Executive or Senior DIgital Executive

About the role

We are seeking a Digital Executive/ Senior Digital Executive to join our dynamic team and play a key role in managing digital campaigns across regional markets, including Real-Time Bidding (RTB), programmatic advertising, and paid social media. This is an exciting opportunity to leverage your expertise, tackle complex challenges, and contribute to innovative solutions in a fast-evolving digital landscape while delivering measurable value to our clients.

Key responsibilities

• Lead the campaign activation by developing strategies, managing campaign structure, and adhering to best practices across multiple digital advertising platforms. Ensure seamless delivery aligned with campaign objectives.
• Continuously monitor campaign metrics, refine targeting and bidding strategies, and implement data-driven optimizations to achieve key performance indicators (KPIs) such as enhanced brand visibility, increased website traffic, or lead generation.
• Collaborate with the media planning team to evaluate campaign performance, derive actionable insights from data, and present strategic recommendations to ensure goals are met and exceeded.
• Stay at the forefront of digital advertising by researching emerging tools, platforms, and trends, recommending adoption where applicable to maintain competitive edge and elevate campaign outcomes.

About you

• Bachelor's degree in marketing, Advertising, Business, or a related field.
• 2 years of experience in digital advertising or real-time bidding advertising media.
• Proven ability to manage multiple priorities in a fast-paced environment, with exceptional attention to detail to ensure flawless execution and high-quality deliverables.
• Strong aptitude for interpreting performance data, identifying trends, and translating insights into effective strategies that drive results.
• Excellent communication skills and collaborative spirit, thriving in a team-oriented setting.
• Familiarity with industry platforms (e.g., Google Ads, DV360, The Trade Desk, or social media platform) is a plus.
• Passion for digital marketing and a desire to grow within a top-tier agency environment.

Benefits

• 5-day work week
• Birthday and other special leaves
• Staff training
• Good salary package with MPF and Medical and Dental Coverage

About us

Founded in 1835 in Paris, Havas Group is one of the world's largest global communications networks, employing 20,000 people in over 100 countries. Havas Hong Kong is a global communications agency with creative, media, ecommerce, events and social media, all working seamlessly together. In August 2024, Havas Hong Kong was voted the 'Best Place to Work - Asia Pacific 2024' by Campaign Asia.