Digital Experience & Website Manager

Digital Experience & Website Manager -

Drive the optimization and growth of digital experiences across web, mobile, loyalty, and customer engagement channels. This particular role blends digital strategy, analytics, UX optimization, and marketing technology to improve engagement, conversion, and overall customer experience. Partner cross-functionally to identify opportunities, implement enhancements, and ensure digital initiatives deliver measurable business impact.

Key Responsibilities

• Optimize digital experiences across websites, mobile platforms, loyalty programs, and customer journeys to improve engagement, conversion, and satisfaction.
• Identify user friction points and develop data-driven recommendations that enhance usability, content performance, and customer outcomes.
• Lead experimentation efforts including A/B testing, personalization initiatives, measurement, and performance analysis.
• Translate business goals into digital roadmaps, requirements, and prioritized initiatives that drive measurable results.
• Leverage GA4, Google Tag Manager, and analytics tools to monitor performance, generate insights, and improve conversion outcomes.
• Partner with marketing, technology, operations, and product teams to deliver seamless, customer-centric digital experiences.
• Evaluate and implement emerging technologies, including AI-driven solutions, to enhance efficiency, personalization, and business performance.

What You'll Bring

• 4+ years of experience in digital marketing, website strategy, digital experience management, analytics, or marketing technology.
• Strong expertise in GA4, Google Tag Manager, website analytics, and performance measurement.
• Experience with conversion optimization, customer journey mapping, UX best practices, and experimentation platforms.
• Working knowledge of SEO, digital measurement frameworks, privacy regulations, and consent management.
• Ability to turn customer insights and analytics into actionable recommendations that drive growth.

Why You'll Love This Role: You'll have the opportunity to shape high-impact digital experiences, influence strategy, leverage cutting-edge technology, and directly drive customer engagement and business results.