Digital Experience Developer

This role carries a dotted-line relationship to ICON’s Engineering & Software Development team

During slower periods on the web front, you’ll roll up your sleeves and contribute to backend support - bug fixes, internal tooling, and software maintenance, making you a true full-stack contributor across both the marketing and engineering orgs

If you care deeply about craft, move quickly without breaking things, and are equally comfortable translating a designer’s vision into pixel-perfect code as you are digging into a backend issue with an engineering team, this role is for you

Own the day-to-day technical health of iconbuild.com — monitoring for bugs, broken links, rendering issues, and performance degradation across browsers and devices

Triage and resolve site issues quickly, with clear communication to stakeholders on status and resolution timelines

Manage CMS updates, plugin/dependency maintenance, and platform upgrades with minimal disruption to the live site

Implement and maintain backup, version control, and staging environment best practices to ensure safe, reliable deployments

Build and maintain new pages, templates, modules, and interactive features that support marketing campaigns, product launches, and brand initiatives

Collaborate closely with design and marketing teams to translate Figma mockups and creative briefs into pixel-accurate, responsive web experiences

Develop and maintain reusable component libraries and front-end systems that scale with the site’s growth

Integrate third-party tools and APIs — including CRM platforms, analytics tools, form builders, chat, and marketing automation — and ensure they function reliably

Continuously audit and improve site speed, Core Web Vitals, and overall technical SEO health

Optimize assets (images, scripts, fonts) and implement caching, lazy loading, and other performance best practices

Partner with the SEO and content team to implement on-page technical requirements — structured data, meta tags, canonical URLs, redirects, and site architecture improvements

Implement and maintain a robust tracking infrastructure across iconbuild.com — including Google Tag Manager, GA4, pixel integrations, conversion event tracking, and custom event configurations

Own the setup, QA, and ongoing maintenance of GA4 properties — including data streams, audiences, attribution models, and funnel reporting — ensuring data accuracy across all campaigns and pages

Build and maintain master dashboards that synthesize website data into clear, actionable views for marketing, sales, and leadership — pulling from sources such as GA4, HubSpot, Search Console, paid media platforms, and CRM data

Design dashboard reporting frameworks that surface key metrics including traffic, engagement, lead funnel performance, conversion rates, campaign attribution, and customer journey mapping

During downtime from web priorities, contribute directly to ICON’s software and engineering team. supporting backend bug fixes, internal tool maintenance, API troubleshooting, and software QA

Assist engineering with code reviews, documentation, and minor feature development as capacity allows

Serve as a reliable bridge between marketing and engineering. We’re looking for someone who understands both worlds and can communicate fluidly across them

Help triage and escalate software issues, translating between technical and non-technical stakeholders as needed

Serve as the primary technical partner for the marketing team, translating requests, scoping work accurately, and delivering on time

Collaborate with external agencies, contractors, or the broader engineering team as needed on larger initiatives

Document site architecture, code standards, and processes to ensure maintainability and continuity across both marketing and engineering touchpoints

Strong communicator who can translate technical constraints for non-technical stakeholders and push back constructively when needed

Familiarity with WCAG accessibility standards and the ability to apply them as part of standard development practice

Working knowledge of Figma sufficient to collaborate directly with design teams and interpret mockups independently

Proven experience building dashboards that consolidate data from GA4, HubSpot, Search Console, paid media platforms, and CRM into unified reporting views

Deep, hands-on expertise with Google Tag Manager including custom triggers, variables, data layer implementation, and cross-domain tracking

Proficiency in HTML, CSS, JavaScript, and TypeScript with clean, semantic, maintainable code practices

Solid experience with at least one major CMS platform, Webflow preferred, including custom theme and template development

Familiarity with front-end frameworks such as React or Vue, and comfort working within existing codebases

Working knowledge of Node.js, Python, RESTful APIs, SQL or NoSQL databases, and basic server-side architecture

3 or more years of professional web development experience with a strong portfolio of production websites, ideally in a marketing or brand-forward environment

Advanced proficiency in GA4 including event configuration, custom dimensions, audience building, attribution modeling, and Looker Studio integration

Experience with Git and modern deployment workflows including CI/CD pipelines and staging environments

A proactive ownership mindset - you notice things that are broken before someone tells you, and you fix them

Exposure to A/B testing tools such as Optimizely, VWO, or Google Optimize

Experience in a startup or high-growth environment where you’ve had to wear multiple hats

Basic understanding of paid media landing page best practices and conversion rate optimization

Experience working within a design system or contributing to one