Digital Experience Manager

Who you are

• 5+ years in digital marketing, web strategy, or a closely related role — B2B SaaS experience strongly preferred
• Hands-on Webflow expertise (Designer, CMS, interactions, hosting/publishing)
• Strong technical SEO fluency — comfortable discussing site architecture, schema, and Core Web Vitals as easily as content strategy
• Working knowledge of how AI Overviews, AI Mode, and LLM-based assistants source and cite content, and how to optimize for it (GEO/AEO)
• A genuine design sensibility — not necessarily a hands-on designer, but a trained eye and the judgment to direct and evaluate creative work
• Basic front-end development capabilities (HTML/CSS/JS fundamentals, CMS-to-dev handoffs), but also ability to manage external dev resources
• Integrate marketing tools and platforms (CRM, email/marketing automation, forms, chat, personalization tools)
• Troubleshoot and resolve website bugs, performance issues, and cross-browser/device compatibility problems
• Identify and deliver insights from Google Analytics, Search Console, and ideally Salesforce or similar CRM reporting, to connect web performance to pipeline
• Maintain site security, backups, and basic web infrastructure/hosting needs
• Stay current on web and martech trends and recommend improvements to our stack
• Experience with SEO/competitive tools (Ahrefs, Semrush, or similar)
• Experience coordinating with PR or earned-media teams on third-party visibility (Reddit, review sites, trade press) as part of a broader content/citation strategy
• Experience with a front-end framework (React, Vue) for interactive landing pages
• Familiarity with marketing automation/CRM platforms (HubSpot, Marketo, Salesforce)
• Experience with A/B testing tools (Optimizely, VWO, Google Optimize alternatives)
• Basic design skills (Figma, Adobe XD) for quick edits and mockup collaboration
• Experience with email template coding (HTML email, litmus/email testing)
• Familiarity with paid media landing page requirements (UTM tracking, pixel implementation)

What the job involves

• The Digital Experience Manager will own web marketing strategy end-to-end, combining Webflow platform ownership, technical SEO, and AI-search (LLM) visibility with the design fluency and development literacy to keep execution sharp
• You'll work closely with marketing, design, and content teammates to build landing pages, ship campaigns, and continuously improve site speed, SEO, and conversion
• You’ll also work with external partners to drive insights and performance excellence. You will be strategic, action-oriented, collaborative, and entrepreneurial, while always achieving new heights for Limble with curiosity and integrity
• This person will own how Limble shows up across traditional search, AI-generated answers, and our own website
• Reporting to our VP of Brand and Marketing Strategy, you’ll work closely with our content/SEO strategy and PR leads so that our owned site, earned media, and third-party presence function as one coherent strategy rather than three disconnected efforts
• Web marketing strategy - align with Marketing leadership to set and drive the roadmap for how our website and digital properties support pipeline, brand, and growth goals
• Webflow platform management - own the CMS, page structure, design system implementation, publishing workflows, and overall site health inside Webflow
• Technical SEO - site architecture, crawlability, structured data/schema, Core Web Vitals, internal linking, and on-page optimization
• LLM / AI-search visibility (AEO/GEO) - ensure our content and site structure are positioned to be cited and surfaced correctly in AI Overviews, AI Mode, and LLM-based assistants (ChatGPT, Perplexity, Gemini, etc.)
• Design standards - maintain visual and UX quality on the site in partnership with brand resources, filling the gap left by a dedicated Creative Director
• Dev collaboration - partner with developers on custom Webflow builds, integrations, and technical implementation; translate marketing needs into technical requirements
• Performance and reporting - track organic, direct, and referral traffic, on-site conversion, and how web performance connects to MQL and pipeline metrics
• Migration and technical governance - manage domains, redirects, and any future platform or brand migrations, applying lessons learned from past transitions

Benefits

• Fully remote work environment
• Flexible PTO
• 13 paid company holidays
• Paid parental leave
• Comprehensive health, dental, and vision insurance
• Employer-paid life insurance
• Employer-paid short-term disability insurance
• 401(k) with company match
• HSA with employer contributions
• Flexible Spending Accounts
• Monthly wellness stipend
• Learning & development reimbursement
• Pet insurance