Digital Growth & E-commerce Executive

Seeking an independent, ambitious, and passionate digital marketing executive to join the growth of our luxury watch reselling business: mywatchkl.com

Operating for 6+ years, over 800 watches sold, many regular happy customers.

All experience levels / fresh grad welcome to apply.

Monthly salary: RM5,000 to RM10,000 per month depending on experience

You will

• oversee the day-to-day management of our website & social media accounts
• execute and optimise digital marketing campaigns
• continuously improve customer acquisition and conversion performance
• combine analytical thinking with creative execution to support the growth of our brand and business

This role is ideal for someone who is highly organised, data-driven, detail-oriented, and

passionate about digital marketing and luxury retail.

Key Responsibilities

Content Creation

• Brainstorm, produce, and edit video and photographic assets tailored specifically to high-net-worth individuals and serious horological collectors.
• Execute intensive post-production and short-form video editing workflows optimized for maximum engagement and reach across Instagram and TikTok.
• Produce detailed media on ultra-luxury timepieces, high-complication horological references, and rare watches sometimes costing almost a million Ringgit.

Website Management

• Monitor and maintain website dashboards and performance.

• Conduct regular quality assurance checks across homepage, collection, landing, and product pages.

• Create and update product descriptions, collection content, landing pages, website copy, and promotional content.

• Publish and manage new arrivals, featured collections, campaigns, promotions, and website banners.

• Ensure a seamless, premium, and consistent user experience across desktop and mobile devices.

• Identify, troubleshoot, and coordinate the resolution of website issues and performance concerns.

Conversion Rate Optimisation (CRO)

• Monitor and maintain CRO dashboards, including heatmaps, session recordings, customer journey analytics, and testing reports.
• Analyse website performance, customer behaviour, enquiry patterns, and sales data to identify optimisation opportunities.
• Research industry best practices in luxury retail, e-commerce, and conversion optimisation.
• Develop, execute, and monitor A/B testing initiatives for website design, messaging, layouts, calls-to-action, and customer engagement.
• Analyse test results and provide actionable recommendations to improve user engagement and conversion performance.

Performance Marketing

• Develop and execute paid advertising campaigns across Meta, Google, and TikTok
• Plan campaign strategies including budgeting, audience targeting, creative direction, scheduling, and optimisation.
• Monitor, analyse, and optimise campaign performance to improve reach, engagement, lead quality, and return on ad spend (ROAS).
• Track and report key performance indicators across all digital marketing channels.
• Conduct market research, competitor analysis, and audience research to identify growth opportunities.
• Develop customer personas, audience segments, and buyer journeys to improve acquisition and conversion performance.

Analytics & Reporting

• Utilise GA4, advertising platforms, website analytics tools, and reporting systems to monitor business performance.
• Evaluate website, campaign, and customer journey performance to identify opportunities for growth and optimisation.

Requirements

Strong analytical skills.

Strong understanding and/or passion for digital advertising, customer acquisition, conversion

optimization, and user experience principles.

Excellent attention to detail, organizational skills, and project management abilities.

Ability to work independently, manage multiple priorities, and solve problems

proactively.

Self-motivated, results-oriented, and committed to continuous improvement.

Fluent in English.

BONUS Qualifications

Knowledge of HTML, CSS, or other website customisation tools.

Familiarity with Figma, Notion, or similar project management and collaboration

platforms.

Experience within luxury retail, watches, jewellery, fashion, collectibles, or premium

lifestyle brands.

Candidates with 2–3 years of experience in E-Commerce, Website Management,

Performance Marketing, Digital Marketing, or a related role will be considered a plus.

Experience managing website content, digital campaigns, and online customer journeys.

Hands-on experience managing Meta Ads, Google Ads, and TikTok Ads campaigns is a

bonus.

Fluent in Mandarin.

Success Metrics

Growing monthly ad spend (target RM100k+ monthly ad spend)

Website conversion rate growth.

Increase in qualified leads and customer enquiries.

Growth in sales and revenue.

Website performance, user engagement, and customer experience improvements.

What We Offer

Salary ranges from RM5,000 to RM10,000 per month, commensurate with experience

and capabilities.

30 days annual leave.

Flexible working hours. Usually 12pm noon to 8pm on site.

Opportunity to work closely with an established luxury watch business making RM 12 million in annual sales.

Location

Near Mont Kiara Kuala Lumpur