Digital Growth Head

What is the role

Tapping, delivering and growing serviceable demand every month & quarter to all business lines

Team: Growth Marketing | myHQ

Location: Bangalore

About MyHQ myHQ is India’s largest flexible workspace solutions platform. We empower today’s workforce with

the freedom to work from anywhere via our tech-driven workspace products – day passes, meeting

rooms, managed offices, and enterprise leasing solutions. With 1500+ workspaces across 10+

cities, we’ve served over 100,000 professionals and businesses.

Backed by ANAROCK, one of India’s largest real estate consultancies, we’re now scaling across the

country with a strong focus on enterprise growth and product-led acquisition.

Why this role exists

Digital already drives a large part of our pipeline.

But scale brings a new problem: quality > quantity.

We’re looking for someone to own digital acquisition as a business function, not a collection of channels.

This Role Exists To

• Build predictable inbound demand
• Scale enterprise-quality leads
• Make smart bets across paid, organic and platform-led acquisition
• Ensure every rupee spent or page published ties back to revenue

Key Responsibilities

End-to-End Digital Demand

• Own all digital lead-generation channels, organic and inorganic:

○ SEO

○ Paid Search (Google)

○ Paid Social (Meta, LinkedIn, etc.)

○ Organic content & distribution

○ Lead efficiency: Driving projects around ABM/outreach, ⁠cross sell / upsell, journeys & comms on

existing database

• Define channel-wise roles across funnel stages (discovery → intent → conversion).
• Set and own clear growth OKRs: leads, CAC, lead quality, pipeline contribution.

Performance Marketing (Paid Channels)

• Own and scale paid acquisition across:

○ Google Search

○ Meta (Facebook & Instagram)

○ LinkedIn and other relevant B2B platforms

• Decide where paid makes sense and where it doesn’t.
• Drive:

○ Audience & intent segmentation

○ Landing page & funnel optimisation

• Reduce dependence on low-quality or brand-only traffic.

Organic Growth & Compounding Channels

• Own SEO as a long-term growth moat (tech, content, authority).
• Build organic demand via:

○ Search-led content

○ Programmatic pages (cities, categories, use cases)

○ Local SEO and platform presence

• Ensure organic efforts compound and lower blended CAC over time.

Platform-Led & Experimentation Channels

• Identify and test new lead-gen surfaces:

○ Aggregators

○ Listing platforms

○ Partnerships with demand marketplaces

• Run rapid experiments to validate:

○ Channel viability

○ Lead quality

○ Scalability

• Kill what doesn’t work - quickly.