Digital Growth Marketer

We build AI-driven smart-city technology products, designed and manufactured in India and deployed with government and city agencies across India.

Our products:

• AI traffic signal controllers and cloud signal-management software
• ANPR cameras — fixed junction systems and police-vehicle-mounted units
• Vision analytics: vehicle and lane counting, e-challan enforcement
• Remote street-light management and cloud device management
• SNMP-enabled battery chargers for field infrastructure

We now want buyers in India, and other world markets to find us, trust us and contact us.

The role

You will own RR's entire online presence: build and run our websites, research markets and buyers, publish expert content, and turn that visibility into qualified leads.

This is a builder-marketer role. You will build we presence, then use it to win attention from traffic engineers, city officials, system integrators and distributors worldwide. Success means RR is seen as a credible, respected name and the sales team gets a steady stream of real enquiries.

Title: Digital Presence & Growth Lead (web, content and lead generation)

Reports to: Founder

What you will do

Websites — build and maintain

• Develop and run the RR corporate site and product microsites (including trafficlightsindia.com), with an admin backend for products, projects, news and careers
• Keep sites fast, secure, mobile-first and up to date; manage hosting, domains, SSL, backups and uptime
• Build landing pages for product launches, tenders, trade shows and target countries
• Set up analytics, conversion tracking and CRM integration so every enquiry is captured

Content and SEO

• Plan and publish technical content: product pages, case studies, deployment stories, whitepapers, comparison guides and explainer videos
• Own technical and on-page SEO; target the search terms buyers and specifiers actually use (ANPR, adaptive signals, ITMS, e-challan)
• Localise key pages for priority markets
• Keep spec sheets, brochures and certifications current and downloadable

Social media and brand

• Run LinkedIn as the primary channel: company page, founder thought leadership, and engagement in industry groups
• Use YouTube for product demos and deployment footage; X and others only where buyers are present
• Get RR listed and featured in industry directories, trade publications, award entries and event coverage
• Monitor reviews and mentions; respond professionally and protect brand reputation
• Keep a consistent brand voice and visual identity everywhere

Lead generation

• Turn traffic into enquiries with clear calls to action, demo requests and gated content
• Run targeted campaigns (LinkedIn, Google Ads, email) with tight budgets and measured ROI
• Qualify inbound leads and hand them to sales with context
• Report monthly on traffic, rankings, followers, leads and cost per lead

What you need

• 2–6 years building and maintaining websites, with a live portfolio you personally built
• Strong HTML, CSS and JavaScript, plus one CMS or framework (WordPress, Next.js or similar) and basic backend/database work
• Proven B2B SEO results — show rankings or traffic you grew
• Hands-on experience running a company LinkedIn page and paid campaigns with tracked results
• Clear, accurate English writing for a technical audience;
• Research discipline: finds primary sources, verifies facts, summarises clearly
• Comfort with Google Analytics, Search Console, Tag Manager and a CRM
• Self-driven; works with little supervision and reports with numbers
• Good knowledge of all AI Tools for entire marketing process

Nice to have

• Background in engineering, electronics, IoT or smart-city / govtech marketing
• Video editing and simple motion graphics for product demos
• Experience marketing into government tenders or to system integrators
• International SEO and multi-language sites
• Using AI tools to speed up research, writing and design — with careful fact-checking
• Familiarity with sales of technology products in B2B markets

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Benefits:

• Provident Fund
• Work from home

Application Question(s):

• Elucidate your previous growth /digital marketing job profiles?

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person