Digital Growth Strategy Lead

Digital Growth Strategy Lead

Location: Salt Lake City, UT

Employment Type: Full-Time, Salaried

Our client is seeking an experienced digital media leader to drive performance-focused acquisition and growth initiatives across multiple channels. This is a highly hands-on role for someone who pairs deep platform expertise with strong commercial judgment.

You will lead strategy, execution, optimization, and testing across paid search, shopping, video, display, and programmatic channels. The role will oversee campaign architecture, bidding and attribution approaches, feed health, audience strategy, creative performance, and reporting- turning complex data into clear actions that improve efficiency and measurable business outcomes.

You’ll collaborate closely with analytics, creative, content, e-commerce, and business stakeholders to align media investment with key initiatives, customer needs, and growth priorities.

What we’re looking for:

• 10+ years of hands-on performance marketing experience managing large-scale media programs.
• Advanced expertise with Google Ads, Microsoft Advertising, Search Ads 360, and web analytics tools.
• Strong experience across programmatic display, connected TV, online video, dynamic creative, and DSP environments.
• Demonstrated success with attribution, experimentation, dashboards, and metrics such as CAC, ROAS, conversion rate, and customer value.
• A collaborative, analytical operator who can move comfortably between strategy and in-platform execution.