Digital Head

Senior Digital Marketing Head / Business Director – Digicomm (An ICCPL Group Venture)

Location: Noida / Delhi NCR
Experience Required: 7–10 Years
Department: Digital Marketing & Integrated Communications
Reporting To: Management / Leadership Team

About Digicomm

Digicomm, the digital marketing and integrated communications arm of ICCPL Group, is one of the fastest-growing strategic digital communication companies with strong expertise across real estate, corporate branding, reputation management, lead generation, and integrated marketing solutions.

With a growing portfolio spanning real estate, hospitality, retail, startups, luxury, and corporate sectors, Digicomm operates at the intersection of:

• Digital Marketing
• Performance Marketing
• Social Media Strategy
• Brand Positioning
• ORM & Reputation Management
• PR Integration
• Content & Creative Strategy
• Lead Generation Ecosystems

As the company enters its next phase of expansion and leadership strengthening, we are looking for an experienced and growth-driven professional to lead the digital business vertical.

Position Overview

We are seeking a highly experienced, strategic, and operationally strong Senior Digital Marketing Head / Business Director who can lead Digicomm’s next phase of growth, profitability, operational excellence, and premium client acquisition.

The ideal candidate should possess:

• Strong agency-side digital marketing experience
• Proven team leadership capabilities
• Expertise in client servicing and strategic planning
• Strong understanding of performance-driven digital ecosystems
• Ability to build scalable systems and profitable operations
• Entrepreneurial mindset with ownership-driven execution

This role requires both strategic vision and operational leadership.

Key Responsibilities

1. Business Growth & Revenue Expansion

• Drive overall growth and expansion of the Digicomm vertical
• Expand and strengthen high-value client portfolios
• Improve monthly recurring revenues and profitability
• Develop growth strategies for sectors including:
• • Real Estate
  • Hospitality
  • Retail
  • Luxury Brands
  • Corporate Brands
  • Startups
• Identify new service opportunities and additional revenue streams

2. Client Leadership & Strategic Planning

• Lead key client relationships and strategic accounts
• Build integrated communication and digital marketing strategies
• Oversee:
• • Performance Marketing
  • Social Media Strategy
  • Lead Generation Campaigns
  • ORM Initiatives
  • Digital Brand Positioning
• Ensure measurable business outcomes and ROI-driven execution

3. Team Management & Leadership

Lead and manage teams across:

• Meta Ads
• Google Ads
• SEO
• ORM
• Social Media
• Content
• Creative Coordination
• Analytics

Additional responsibilities:

• Build strong second-line leadership
• Improve team productivity, accountability, and delivery quality
• Develop structured SOPs and reporting systems
• Foster a high-performance and process-driven culture

4. Performance Marketing & Analytics

• Supervise and optimize Meta and Google ad campaigns
• Manage lead funnels, retargeting ecosystems, and conversion tracking
• Ensure strong ROI and campaign profitability
• Monitor campaign performance metrics and reporting dashboards
• Drive data-backed marketing decisions

5. Systems, Operations & Profitability

• Build scalable operational systems and workflows
• Improve internal efficiencies and client profitability
• Establish reporting structures and governance mechanisms
• Maintain operational transparency across teams
• Reduce dependency on person-driven processes

6. Brand Building & Innovation

• Introduce innovative digital-first campaign ideas
• Strengthen Digicomm’s positioning as a premium integrated communications company
• Support in-house brands and ICCPL Group ventures
• Introduce AI tools, automation systems, and modern digital workflows wherever applicable

Desired Candidate Profile

Mandatory Skills & Experience

• 7–10 years of experience in the digital marketing agency ecosystem
• Strong leadership and team management experience
• Expertise in:
• • Meta Ads
  • Google Ads
  • Lead Generation
  • Social Media Marketing
  • ORM
  • Campaign Planning
  • Client Strategy
• Experience handling large retainers and premium clients
• Excellent communication and presentation skills
• Strong operational and reporting mindset
• Ability to independently drive and scale business verticals

Preferred Qualifications

• Prior experience in real estate digital marketing
• Agency-side leadership experience
• Exposure to integrated PR + Digital campaigns
• Experience managing annual billing portfolios of INR 2–5 Crores
• Strong business development and client acquisition capabilities

Key Expectations From This Role

• Build scalable systems and workflows
• Improve profitability and operational efficiencies
• Reduce operational leakages
• Strengthen leadership structures
• Drive premium client acquisition
• Institutionalize processes and governance
• Build a future-ready digital business vertical

How to Apply

Interested candidates may share the following:

• Updated Resume
• Portfolio
• Case Studies
• Current CTC
• Expected CTC

Notice Period