Digital Head

Role & responsibilities

Experience: 10+ Years
Location: [Mention Location]
Industry: Education / EdTech / Higher Education
Employment Type: Full-Time
Department: Digital Marketing / Business Development
Qualification: MBA in Marketing / Digital Marketing or a relevant bachelor's degree

Job Summary

We are seeking an experienced and result-oriented Digital Head to lead our digital marketing strategy, online brand presence, student acquisition, lead generation, and digital growth initiatives. The candidate will be responsible for developing and executing integrated digital campaigns to increase student enrolments, improve lead conversion, strengthen brand visibility, and achieve business growth targets.

The ideal candidate should have strong experience in the education sector, particularly in student recruitment, admissions marketing, performance marketing, and managing large-scale digital campaigns.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with student enrolment and business growth objectives.
• Lead digital campaigns for student admissions, course promotions, institutional branding, and new program launches.
• Drive student lead generation through Google Ads, Meta Ads, YouTube, SEO, social media, and other digital channels.
• Manage digital marketing budgets and optimize cost per lead (CPL), cost per admission, conversion rates, and return on investment.
• Build and execute strategies to improve website traffic, online enquiries, counselling registrations, and student admissions.
• Oversee SEO, SEM, PPC, content marketing, social media marketing, email marketing, and WhatsApp marketing initiatives.
• Develop and optimize landing pages, admission funnels, and lead nurturing campaigns to improve enquiry-to-admission conversion.
• Work closely with the admissions, counselling, sales, academic, and business development teams to improve lead quality and conversion.
• Implement and manage CRM systems, marketing automation, lead tracking, and student enquiry management processes.
• Monitor campaign performance using Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads Manager, and CRM dashboards.
• Lead the digital marketing team and manage external agencies, vendors, and creative partners.
• Strengthen the institution's online reputation through content strategy, reviews, testimonials, student success stories, and digital branding.
• Analyze market trends, competitor activities, student behaviour, and campaign performance to identify growth opportunities.
• Prepare monthly performance reports, admission forecasts, budget plans, and strategic recommendations for senior management.
• Explore AI-driven marketing tools and emerging digital platforms to improve campaign efficiency and student engagement.

Required Skills and Experience

• Minimum 10 years of experience in digital marketing, with relevant leadership experience.
• Experience in the education industry, including schools, colleges, universities, coaching institutes, or EdTech organizations, is preferred.
• Proven track record in digital lead generation, student acquisition, admissions marketing, and campaign optimization.
• Strong expertise in Google Ads, Meta Ads, SEO, SEM, PPC, YouTube advertising, and social media marketing.
• Experience managing substantial digital marketing budgets and achieving measurable business results.
• Knowledge of CRM platforms, marketing automation, lead management, and conversion tracking.
• Strong analytical skills with the ability to interpret campaign data and improve marketing performance.
• Excellent team leadership, communication, strategic planning, and stakeholder management skills.
• Ability to work with admissions and counselling teams to achieve student enrolment targets.

Key Performance Indicators (KPIs)

• Student lead generation and enquiry volume.
• Cost per lead (CPL) and cost per admission.
• Lead-to-application and application-to-admission conversion rates.
• Digital marketing ROI and advertising efficiency.
• Website traffic, organic rankings, and online engagement.
• Admission target achievement and campaign performance.
• Lead quality, follow-up efficiency, and marketing team productivity.

Ideal Candidate Profile

The ideal candidate will be a strategic and data-driven digital marketing leader with a strong understanding of the education sector and student acquisition lifecycle. The candidate should be capable of building scalable digital marketing strategies, managing high-performance teams, optimizing marketing expenditure, and delivering measurable growth in student enquiries and admissions.