Digital Lead

Digital Lead

• • Brisbane or Sydney
  • Financial Services
  • Competitive market salary + super+ incentive

Join a highly successful organisation in the financial services sector.  A purpose led organization with 50 on site and growing.

Our client is looking for a Digital Lead, someone who will take ownership for the Group’s digital communications function for Australia.

You will own the organisation’s Customer Engagement / Marketing Automation Platform (Braze) and drive smart, automated, data-led communications across all channels.
You will be confident developing integrated platforms to maturity, connecting them to multiple systems/databases that help to achieve growth targets.

This is a sole role with one direct report (will grow) reporting into the SLT, where you will work with a wide range of senior stakeholders to deliver the agreed strategy.

Key Accountabilities will include:

• • Digital platform ownership and delivery - manage the Group’s customer engagement platform end to end, including campaign builds, Canvas workflow design and ongoing development. Lead the continued rollout following migration from the previous platform.
  • Manage the integration between Braze and core internal systems – including identifying new integrations that can enrich the organisation’s digital programme.
  • Make recommendations to the SLT relating to revenue growth initiatives, including business cases for new campaign activity.
  • Work with IT to resolve data flow issues, accuracy and timely data exchange.
  • Act as the subject matter expert on Braze and represent the digital function in cross-functional projects.
  • Design build & maintain smart trigger- based communication workflows that respond to customer behaviour across all channels.
  • Own the Group’s WhatsApp business channel for Australia
  • Manage delivery related to compliance
  • Proactively identify & manage performance risk before campaigns are affected
  • Own the test and learn agenda, working with Brave to continuously optimize, experiment and use tools to lift engagement/conversion.
• • Data, Reporting & Performance – monitor & report on digital performance against Group targets
  • Partner with teams to refine customer segmentation and driven targeting within Braze, ensuring accurate records and frequency are maintained.
  • Help shape the Group’s ongoing digital roadmap, identify new channels, capabilities and use cases as the platform matures.
  • Identify and lead opportunities to improve digital processes, tools and ways of working.
  • Stakeholder Engagement & Vendor Management - act as the day-to-day point of contact for Braze & other digital communication vendors.
  • Brief the HO Strategic partnerships on platform performance, risk and opportunities& ensure processes are documented.

To be successful in this role you will need:

• • Hands-on experience with Braze or a comparable enterprise customer engagement / marketing automation platform, as you will own this.
  • Proven experience developing an integrated platform, working with I.T teams to develop world-class infrastructure.
  • Strong understanding of email and SMS delivery, digital reputation management and compliance processes.
  • Experience working with data teams on segmentation, modelling and targeted campaigns.
  • Strong Digital marketing skillset to campaign build, workflow, canvas design experiment and measure.
  • Comfortable working with API’s, webhook configurations & cross-system data flows.
  • Experience in financial services or high-volume customer communication environments.
  • Technically strong and commercially minded – connecting digital performance to business outcomes
  • Proactive and self-directed
  • Clear communicator with the ability to translate complexity for non-technical stakeholders.

This is a fantastic opportunity for a Digital leader to make your mark. You understand marketing and CRM automation and the positive commercial value it brings to the business and customer.

This is a fast-moving exciting time to join this organisation. You will be well-supported by a passionate team and well rewarded.

You must be an Australian or NZ Citizen or Permanent Resident to apply for this role.

This role is based 5 days in the office in Brisbane.

Please apply with a cover letter to job # 133537 highlighting your key transferrable skills and capability.