Digital Lead generation executive

Job Description – Digital Lead Generation Executive

Job Title: Digital Lead Generation Executive
Department: Marketing
Employment Type: Full-Time
Experience: 3–5 Years
Location: Coimbatore, Tamil Nadu
Reports To: Marketing Head / Digital Marketing Manager

Job Summary

We are looking for an experienced and result-oriented Digital Lead Generation Executive to identify potential customers, generate qualified business leads, and support the company's sales and marketing objectives. The ideal candidate should have hands-on experience in online prospecting, lead generation campaigns, database management, and CRM tools.

Key Responsibilities

• Develop and execute digital lead generation strategies to identify potential customers.
• Generate qualified leads through LinkedIn, Google Search, social media platforms, business directories, and other digital channels.
• Conduct market research and identify target audiences, industries, and potential business opportunities.
• Execute email marketing, online outreach, and follow-up campaigns.
• Build, maintain, and regularly update prospect databases and lead lists.
• Use CRM software to track leads, manage follow-ups, and monitor lead progress.
• Coordinate with the sales and marketing teams to qualify leads and improve conversion rates.
• Monitor campaign performance and identify opportunities to improve lead quality and generation.
• Track key metrics, including lead volume, cost per lead, and conversion rates, where applicable.
• Prepare daily, weekly, and monthly lead generation reports.
• Achieve assigned lead generation targets and deadlines.
• Ensure the accuracy of prospect information and follow applicable data privacy requirements.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• 3–5 years of relevant experience in digital lead generation, online prospecting, or B2B lead generation.
• Proven experience in generating qualified leads and supporting business development activities.

Required Skills

• Strong knowledge of digital lead generation techniques and prospect research.
• Hands-on experience with LinkedIn and other professional networking platforms.
• Familiarity with CRM tools and lead management systems.
• Knowledge of email outreach, email marketing, and digital marketing campaigns.
• Proficiency in MS Excel or Google Sheets.
• Strong communication, analytical, and organizational skills.
• Ability to analyze lead generation performance and achieve targets.
• Good time management and follow-up skills.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Lead quality and conversion rate.
• Achievement of monthly lead generation targets.
• Accuracy and completeness of lead databases.
• Effectiveness of outreach campaigns.
• Timeliness of follow-ups and CRM updates.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person