Digital Manager

About the role

The Digital Manager leads the company's digital commerce function, with responsibility for its commercial performance, day-to-day operations and continued development. This is a broad, hands-on management role spanning e-commerce, marketplaces, digital advertising, campaigns, CRM, performance analytics and digital projects. Working closely with the CEO and key stakeholders, the Digital Manager translates business objectives into digital priorities, leads the Digital Team, and drives initiatives from strategy through execution.

Key responsibilities

• Plan, manage and oversee the company's website, marketplaces, digital advertising and other digital commerce channels
• Identify problems and opportunities, develop solutions and manage projects from recommendation through implementation and measurement
• Analyse performance and drive improvements across key areas of digital operations
• Maintain quality standards across digital content, promotions, launches, data and platform operations
• Establish effective SOPs, approval processes and quality controls to ensure efficient and consistent operations
• Lead website improvements, integrations, automation, new platforms and other digital initiatives
• Lead, coach and develop the Digital Team; set priorities, allocate resources and maintain high standards of execution
• Build a culture of ownership, accountability, problem-solving and continuous improvement
• Work closely with the CEO, Management and internal teams on business priorities, commercial performance and strategic initiatives
• Manage relationships with external vendors, agencies, marketplaces and technology partners

About you

• Minimum of 5 years of relevant experience in e-commerce, digital commerce, digital marketing or a related field
• Experience leading teams, projects and cross-functional initiatives
• Strong commercial, analytical, project management and problem-solving skills
• Hands-on experience with e-commerce platforms and marketplaces such as Shopify, Shopee Seller Center and TikTok Seller Center
• Strong understanding of digital advertising, analytics, CRM, campaigns and customer journeys
• Strong Excel/Google Sheets and data analysis capabilities
• Able to work independently, prioritise effectively and communicate confidently with both senior management and operational teams
• Experience in retail, fashion, lifestyle, consumer goods or DTC/e-commerce is an advantage