Digital Marketer and Web Operations Officer

Job Title: Web Operations Officer & Digital Marketer
Department: Digital / Marketing
Employment Type: Full-Time
Reports To: Management / Head of Operations

JOB SUMMARY

The Web Operations Officer & Digital Marketer is responsible for managing the organisation’s website and digital platforms while implementing online marketing strategies that increase brand visibility, generate leads, drive website traffic, and support business growth.

The ideal candidate should be technically inclined, creative, analytical, and capable of managing website content, digital campaigns, social media platforms, online advertising, and performance reporting.

KEY RESPONSIBILITIESWeb Operations & Website Management

• Manage and regularly update the company website, including text, images, job listings, landing pages, and other website content.
• Ensure website information is accurate, current, functional, and professionally presented.
• Monitor website performance, speed, responsiveness, security, and general functionality.
• Identify and resolve basic website errors, broken links, display problems, and other technical issues.
• Coordinate with web developers or technical service providers where advanced website maintenance is required.
• Ensure the website is properly optimized for desktop and mobile users.
• Manage website forms, enquiries, registrations, applications, and other online submissions.
• Maintain website backups and support appropriate website security practices.
• Implement basic Search Engine Optimization (SEO) practices to improve website visibility on search engines.
• Monitor website traffic and user behaviour using relevant analytics tools.

Digital Marketing

• Develop and implement digital marketing strategies that support the company's business objectives.
• Plan and execute online campaigns across social media, search engines, email, websites, and other digital channels.
• Manage paid advertising campaigns, including Meta/Facebook and Instagram Ads where required.
• Support Google advertising, search marketing, and other online promotional campaigns.
• Generate qualified leads for the company's services and support lead-conversion initiatives.
• Identify suitable online marketing opportunities for promoting company services, products, programmes, vacancies, and events.
• Conduct keyword, audience, competitor, and market research to improve digital campaigns.
• Monitor campaign performance and make recommendations for improved results.
• Work towards measurable marketing objectives including reach, engagement, website traffic, enquiries, leads, and conversions.

Social Media & Content Management

• Manage the company's social media platforms professionally and consistently.
• Develop and maintain a digital content calendar.
• Create, schedule, publish, and monitor relevant digital content.
• Work with graphic designers, video editors, content creators, and other team members to develop marketing materials.
• Write compelling captions, promotional copy, website content, and calls-to-action.
• Monitor audience engagement, messages, comments, and enquiries across digital platforms.
• Identify emerging digital trends and recommend relevant opportunities for the brand.

Email Marketing & Database Management

• Support email marketing campaigns and promotional communications.
• Maintain organised databases of leads, subscribers, prospects, and online enquiries.
• Assist in developing email campaigns designed to nurture prospects and generate conversions.
• Track email campaign performance, including open rates, clicks, and responses.

Analytics & Reporting

• Track key digital marketing and website performance indicators.
• Prepare weekly and monthly reports covering website traffic, social media performance, advertisements, enquiries, leads, and conversions.
• Use available data to evaluate the effectiveness of campaigns.
• Recommend changes based on campaign and website performance.
• Maintain accurate records of digital marketing activities and expenditure.

KEY PERFORMANCE INDICATORS – KPIs

Performance may be measured using:

• Website traffic growth.
• Website uptime and functionality.
• Accuracy and timeliness of website updates.
• Number of qualified leads generated.
• Conversion rate from digital campaigns.
• Social media reach and engagement.
• Growth of relevant social media audiences.
• Cost per lead from paid campaigns.
• Return on advertising spend.
• Search engine visibility and website ranking improvements.
• Timeliness and quality of digital content.
• Response time to online enquiries.
• Accuracy and timeliness of weekly/monthly reports.

JOB REQUIREMENTS

• B.Sc., HND, OND, or relevant professional qualification in Marketing, Computer Science, Information Technology, Mass Communication, Business Administration, or a related field.
• Proven experience in digital marketing, website management, or a related role.
• Practical knowledge of website content management systems such as WordPress or similar platforms.
• Good understanding of SEO and basic website optimization.
• Experience managing social media platforms for a business or organisation.
• Knowledge of Meta Business Suite and paid digital advertising.
• Familiarity with Google Analytics, Google Search Console, or similar analytical tools is an advantage.
• Good understanding of lead generation and digital sales funnels.
• Strong copywriting and content-development skills.
• Basic graphic design or video editing knowledge is an advantage.
• Ability to troubleshoot basic website and digital-platform issues.
• Good research, analytical, communication, and reporting skills.
• Ability to work independently, manage multiple responsibilities, and meet deadlines.

REQUIRED COMPETENCIES

• Digital marketing proficiency.
• Website management.
• SEO knowledge.
• Social media management.
• Online advertising.
• Lead generation.
• Content creation and copywriting.
• Data analysis and reporting.
• Basic technical troubleshooting.
• Creativity and attention to detail.
• Communication and teamwork.
• Time and task management.
• Problem-solving ability.
• Results orientation.

Pay: Up to ₦100,000.00 per month

Work Location: In person