Digital marketer

Full-Time · Hybrid · Bali, Indonesia

MANDRN is a Bali-based leather bags and accessories brand, creating thoughtfully designed pieces that combine timeless style, functionality and craftsmanship.

We’re looking for an experienced Digital Marketing Manager to join our team in Bali and take ownership of the key digital channels that drive our e-commerce business: Klaviyo, Shopify and Meta Ads.

This is a hands-on role for someone who understands e-commerce, knows their way around the platforms, loves testing and improving performance, and wants to have a real impact on the growth of a brand.

The Role

You’ll be responsible for connecting the different parts of our digital customer journey — from someone discovering MANDRN through a Meta ad, to shopping on our website, receiving our emails and becoming a returning customer.

You’ll own the day-to-day execution and optimisation of our digital marketing across:

Klaviyo — Email & Retention

You’ll own MANDRN’s email marketing and help us build stronger relationships with our customers.

• Plan and execute our email campaign calendar
• Build, manage and continuously improve automated Klaviyo flows
• Develop customer segments and targeted campaigns
• Test subject lines, content, offers, timing and customer journeys
• Monitor deliverability and email performance
• Identify opportunities to increase repeat purchases and customer lifetime value
• Use customer behaviour and data to improve our retention strategy

Meta — Paid Social

You’ll manage our paid advertising across Facebook and Instagram, with a focus on profitable customer acquisition and sustainable growth.

• Manage campaigns directly within Meta Ads Manager
• Plan, launch and optimise acquisition and retargeting campaigns
• Manage budgets, audiences and campaign structures
• Monitor ROAS, CPA, CTR, conversion rates and other key performance metrics
• Identify opportunities to scale strong-performing campaigns
• Continuously test audiences, messaging, offers and creative
• Work closely with our creative team to identify what content we need for advertising
• Ensure tracking and attribution are set up correctly and performance is accurately reported

Shopify — E-Commerce

You’ll help make sure our Shopify store supports everything we’re doing across marketing.

• Manage promotions, campaigns, collections and relevant website updates
• Create and update landing pages for campaigns and product launches
• Monitor website and conversion performance
• Identify opportunities to improve the online customer journey
• Ensure Shopify, Klaviyo and Meta are working together effectively
• Use store and customer data to inform marketing decisions

Who We're Looking For

We’re looking for someone with proven digital marketing experience in e-commerce who is confident taking ownership of these channels.

Experience within fashion, accessories, lifestyle, beauty or another design-led consumer brand would be a strong advantage.

Most importantly, you need to be genuinely hands-on. You should be comfortable opening Ads Manager, Klaviyo or Shopify yourself, finding out what’s happening and making improvements — not simply briefing an agency or waiting for someone else to execute.

You’ll be a great fit if you:

• Have strong hands-on experience with Klaviyo, Shopify and Meta Ads Manager
• Have experience managing and optimising paid social campaigns
• Understand e-commerce acquisition, conversion, retention and customer lifetime value
• Know how to build and optimise Klaviyo campaigns, flows and segmentation
• Are confident reading data and translating it into clear actions
• Understand creative testing and what makes digital content perform
• Have a good eye for branding, design and customer experience
• Are organised and comfortable managing multiple priorities
• Take ownership and follow things through
• Are proactive and naturally look for ways to improve performance
• Communicate well and enjoy working as part of a collaborative team

What We're Not Looking For

We’re not looking for someone who has only worked at a high level overseeing agencies or external teams.

You need to know the platforms and be comfortable doing the work yourself.

At the same time, this isn't purely a technical performance marketing role. MANDRN is a brand, and we care deeply about how we communicate with our customers. We want someone who understands that strong creative, good storytelling and commercial performance need to work together.

What Success Looks Like

You’ll help us build a stronger, more connected e-commerce engine for MANDRN.

That means acquiring the right customers efficiently, improving our conversion and retention, getting more from our existing customer base and making smarter decisions based on what the data is telling us.

You’ll know the numbers behind our digital channels, understand what is and isn’t working, and proactively bring ideas for what we should test next.

About MANDRN

MANDRN is a Bali-based leather bags and accessories brand creating thoughtfully designed pieces for everyday life.

We combine timeless design, functionality and craftsmanship to create products our customers can carry and love for years.

Our business is based in Bali, with customers around the world and e-commerce at the heart of how we grow.

We’re a small, hands-on team, which means everyone has an opportunity to make a genuine impact. We value people who take ownership, bring ideas to the table, care about the details and are excited to help build the next stage of MANDRN.

The Details

Role: Digital Marketing Manager
Employment: Full-Time
Location: Bali, Indonesia
Working Style: Hybrid — working both with our team in person and remotely

How to Apply

Please send us your CV, portfolio and a short introduction telling us about your digital marketing experience and why you’d like to join MANDRN.

We’d particularly like to hear about your experience with Meta Ads, Klaviyo and Shopify.

If possible, include examples of brands or e-commerce businesses you’ve worked with and the results you were responsible for.

And tell us about one campaign, Klaviyo flow or growth experiment you’re particularly proud of — what you did, what you were trying to achieve and what the result was.

We care more about what you’ve actually done than a perfectly polished application. 🍊