Digital Marketer

Role & responsibilities

We are looking for a creative and result-oriented Digital Marketing Executive to manage and grow our online presence, with a focus on healthcare, medical research, academic services, and digital platforms.

• Plan and execute digital marketing campaigns across Google, Instagram, Facebook, LinkedIn, and other relevant platforms.
• Manage social media accounts and maintain a consistent posting schedule.
• Create engaging content for posts, reels, advertisements, blogs, and promotional campaigns.
• Handle SEO and website optimization to improve organic traffic and search rankings.
• Plan and manage Google Ads and Meta Ads campaigns.
• Generate quality leads through organic and paid marketing strategies.
• Conduct keyword, competitor, and market research.
• Monitor website traffic, campaign performance, conversions, and lead quality.
• Work with web developers and content creators to improve online visibility.
• Prepare weekly/monthly digital marketing performance reports.
• Develop strategies to increase brand awareness, website traffic, enquiries, and conversions.
• Follow ethical advertising practices, particularly for healthcare and academic services.

Preferred candidate profile

• Graduate or postgraduate with knowledge/experience in digital marketing.
• Practical knowledge of SEO, SEM, Google Ads, Meta Ads, social media marketing, and content marketing.
• Familiarity with Google Analytics, Google Search Console, keyword research, and SEO tools.
• Ability to create and manage social media campaigns independently.
• Basic knowledge of Canva or other graphic/content creation tools is preferred.
• Good written and verbal communication skills.
• Creative thinking with a performance and growth-oriented approach.
• Experience in healthcare, medical, education, research, or academic marketing will be an advantage.
• Freshers with strong practical digital marketing skills may also apply.
• Candidates should preferably share examples of previous campaigns, social media pages, or other relevant work.

Perks and benefits

• Opportunity to work with growing healthcare, medical research, and digital projects.
• Hands-on exposure to SEO, paid advertising, social media, content strategy, and lead generation.
• Performance-based incentives and growth opportunities.
• Opportunity for a long-term association based on performance.
• Supportive and learning-oriented work environment.
• Competitive salary based on skills, experience, and performance.