Digital Marketer

About the role

The Digital Marketing role is responsible for implementing, managing and optimising digital marketing activity across different functions. The role translates business and marketing strategies into digital campaigns, content, systems and client journeys that support brand awareness, qualified enquiries and business growth.

Key responsibilities

• Manage pay-per-click (PPC) advertising campaigns, including structure, audience targeting, retargeting, budget allocation, ad copy, creative assets, and continuous optimization.
• Develop multi-channel lead generation and nurture campaigns using dedicated landing pages, downloadable lead magnets, retargeting mechanisms, and automated follow-up sequences.
• Monitor campaign performance and continuously test audiences, messaging, and conversion pathways to drive qualified client inquiries.
• Research digital marketing trends, competitor strategies, and emerging market opportunities to guide campaign development.
• Manage organic social media channels, monitoring audience growth, engagement rates, and content performance.
• Maintain firm websites, updating service pages, articles, staff bios, resources, forms, and custom landing pages.
• Identify and execute UX, UI, and conversion rate optimization (CRO) enhancements to elevate digital positioning and user experience.
• Apply SEO and Generative Engine Optimization (GEO) principles to boost organic search rankings across search engines and AI search engines.
• Configure and optimize marketing platforms and automated workflows using Clio, Ortto, Zapier, and connected tools.
• Track and report core marketing metrics, including web traffic, lead acquisition, appointment bookings, conversion rates, and return on marketing investment (ROMI).

About us

Beepo is a Probe Group company, a full-service Australian-owned outsourcing company. With 12,600 people and over 15,000 deployed workstations across 6 countries. The largest and most diverse Australian-owned customer experience outsourcing provider. Our Beepo office is located in Clark, Pampanga. We provide exceptional workforce support to clients all over the world. Our primary focus is to help businesses grow sustainably with the help of fantastic Philippine talent.