DIGITAL MARKETER

We are a company developing digital platform in the Umrah industry. Our focus is to provide a modern, user-friendly Umrah experience by integrating essential services. Therefore We are looking for an experienced Digital Marketer to plan, manage, and optimize digital marketing campaigns to generate leads and drive sales in the Umrah & travel industry.

Key Responsibilities:

Plan, manage and optimize Facebook Ads, Instagram Ads & TikTok Ads campaigns

Generate high-quality leads via WhatsApp and landing pages

Analyze campaign performance (CPL, CTR, Conversion Rate) and continuously improve results

Build and manage sales funnels (Ads → Landing Page → WhatsApp → Closing)

Manage and update landing pages / website (basic optimization)

Set up and monitor tracking (Meta Pixel, Google Analytics, Event Tracking)

Create marketing content (copywriting, visuals, short videos)

Execute and scale campaigns to achieve monthly sales targe

Requirements

Minimum Diploma / Degree in Marketing, Multimedia, or related field

Proven experience in Facebook Ads / TikTok Ads is REQUIRED

Experience handling advertising budgets of RM1,000 and above

Strong understanding of conversion funnels and customer journey

Proficient in:

Meta Ads Manager

TikTok Ads

(Bonus: Google Ads)

Ability to analyze data and make performance-driven decisions

Strong copywriting skills with conversion-focused mindset

Portfolio or proof of past campaign results (leads / sales) is an advantage

Additional Advantages

Experience in Umrah / travel industry

Familiar with tools such as Canva, CapCut, or landing page builders

Basic knowledge of SEO and website optimization

Experience in scaling ad campaigns