Digital Marketer

1.     Lead Generation & Digital Campaign Management·       Develop and execute effective lead generation strategies to attract potential customers through various digital channels, ensuring lead conversion meets KPI targets.

·       Plan and manage digital marketing campaigns within allocated budgets, ensuring optimal ROI and performance.

·       Monitor and analyze ad spending efficiency, making necessary adjustments to improve cost-effectiveness and campaign results.

·       Create and oversee pay-per-click (PPC) ads and email marketing campaigns, ensuring alignment with lead generation goals.

2.     Website & Content Management

·       Update and maintain the company’s website and blog with relevant content to enhance engagement, SEO rankings, and lead generation.

·       Write and optimize engaging content for social media, email marketing, and websites to increase brand visibility and customer interaction.

·       Optimize content for SEO and social media platforms such as Facebook, Twitter, and YouTube to improve organic reach.

·       Manage and maintain company websites, including pages for events, seminars, and workshops.

3.     Performance Tracking & Analytics

·       Track, measure, and report campaign performance using data analytics tools, providing detailed breakdowns and recommendations for improvement.

·       Monitor and analyze website traffic flow, social media engagement, and ad performance to ensure continuous growth and lead optimization.

·       Prepare and present performance reports to Management, offering insights and strategic recommendations for future campaigns.

4.     Budget & Resource Management

·       Allocate and optimize marketing budgets to ensure cost-effective advertising and maximum engagement.

·       Work closely with vendors and agencies to optimize marketing investments and digital campaigns.

5.     Team Leadership & Coordination

·       Provide guidance and support to the marketing team in executing campaigns effectively.

·       Assist in training and mentoring junior marketing staff, fostering skill development and performance improvement.

·       Collaborate with cross-functional teams (Sales, Operations, Design) to align marketing initiatives with overall business objectives.