Digital Marketer

Job Overview:

We are looking for Digital Marketer. The primary role of a digital marketer is to develop, implement, and manage online marketing strategies to promote products, services, or brands using various digital channels. Digital marketers leverage the internet and technology to reach and engage target audiences, drive conversions, and achieve business goals. The specific responsibilities of a digital marketer can vary based on the organization, industry, and specialization, but here are some common aspects of the role:

1. Strategy Development

2. Content Creation and Management

3. Search Engine Optimization (SEO)

4. Social Media Marketing

5. Email Marketing

6. Pay-Per-Click (PPC) Advertising

7. Data Analysis and Reporting

8. Conversion Rate Optimization (CRO)

9. Marketing Automation

10. Stay Updated

11. Collaboration

12. Brand Management

Key Responsibilities:

• Develop marketing strategies that align with the organization’s business goals • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

• Stay up-to-date with emerging digital marketing trends and technologies

Qualifications: Graduation/PG/Diploma

Experience: 3 years to 4 years

Job Type: Full Time

Job Location: kolkata