Digital Marketer

About the role

We're looking for a creator / producer who loves making short-form videos and understands what makes people stop scrolling. You'll help us create content serving Singapore parents with primary school children — turning parent pains, student reactions, product demos, and learning moments into videos that feel sharp, relatable, and native to TikTok, Instagram Reels, and Meta ads. This role is ideal for someone who already creates content, studies social media trends, and enjoys experimenting with hooks, formats, storytelling, and editing.

Key responsibilities

• Come up with short-form video concepts for TikTok, Instagram Reels, and paid ads
• Write hooks, scripts, captions, and storyboards
• Film content with students, parents, team members, actors, or creators when needed
• Create UGC-style videos that feel authentic
• Turn product features into parent-facing stories and pain points
• Edit short videos quickly using CapCut, Premiere Pro, Final Cut, or similar tools
• Create multiple variations of hooks, intros, captions, and formats for testing
• Study ad/content performance and improve based on what works
• Build a swipe file of strong content ideas from education, parenting, enrichment, and consumer brands
• Work with the marketing team to produce a steady pipeline of new creative assets

About you

• Genuine enjoyment of making content and understanding of short-form video culture
• A portfolio, TikTok/IG account, or past content examples to show
• Understanding of hooks, pacing, captions, framing, and why people keep watching
• Ability to write simple, emotionally clear scripts
• Ability to film and edit independently
• Comfortable testing many ideas instead of trying to make one perfect video
• Able to take feedback and turn around revisions quickly
• Understanding of or curiosity about parents, students, tuition, enrichment, or Singapore education
• Based in Singapore or able to film locally when required

About us

Ottodot — a Singapore-based edtech company helping children learn Math and Science through live online classes, games, and interactive practice for Primary 1–6 students. Ottodot is VC-backed, with IMDA, Temasek Foundation, and the Roblox Accelerator programme as partners.