Digital Marketer

Digital marketer - Experienced (0-4 years)

Role Overview

We are looking for a data-driven, tech-savvy Senior Digital Marketing Specialist to lead our multi-channel growth strategies. The ideal candidate isn't just a marketer; they are an "AI-augmented" strategist. You will be responsible for designing, executing, and optimizing digital campaigns while leveraging cutting-edge AI tools to enhance content production, predictive analytics, and workflow automation.

Key Responsibilities for experienced

• Omnichannel Strategy: Develop and execute end-to-end digital strategies across SEO/SEM, Paid Social (Meta, LinkedIn, Google Ads), and Email Marketing.
• AI Implementation: Integrate AI tools (e.g., ChatGPT, Midjourney, Jasper, or Claude) into the daily workflow to accelerate content creation, SEO keyword research, and ad copy variations.
• Performance Tracking: Manage monthly budgets and provide deep-dive analytics reports. You must be able to tell the "story" behind the data, not just export a CSV.
• Campaign Optimization: Conduct rigorous A/B testing on landing pages and ad creatives to maximize ROAS and minimize CAC.
• Lead Generation & Nurturing: Build automated marketing funnels using CRM tools (HubSpot, Salesforce, or Klaviyo) to drive high-quality leads through the pipeline.
• Stay Ahead of the Curve: Actively pilot new AI marketing technologies for predictive modeling, sentiment analysis, or automated video generation.

Key Responsibilities for Freshers

• Social Media Coordination: Schedule and post daily content across platforms (Instagram, TikTok, LinkedIn, Twitter). Monitor comments and engage with our community.
• Content Support: Draft captions, blog outlines, and email newsletters. Use tools like Canva or CapCut to create basic visual assets.
• SEO & Keyword Research: Assist in identifying high-traffic keywords and optimizing "on-page" elements like meta descriptions and alt-text.
• Reporting & Tracking: Help pull data from Google Analytics and social platform insights to update weekly performance dashboards.
• Market Research: Keep a pulse on competitor moves and emerging digital trends to suggest fresh ideas for our brand.
• AI Assistance: Utilize AI tools (like ChatGPT) to brainstorm content ideas and help streamline administrative tasks.

What Sets You Apart

• You have a portfolio of successful campaigns where AI played a pivotal role in increasing efficiency or ROI.
• You understand the ethical implications of AI (fact-checking, bias, and copyright).
• You are comfortable working at the intersection of creative storytelling and rigorous data science.