Digital Marketer

(PREFERABLY FEMALE)

1. Develop and execute effective lead generation strategies to attract potential customers through various digital channels, ensuring lead conversion meets KPI targets.

· Plan and manage digital marketing campaigns within allocated budgets, ensuring optimal ROI and performance.

· Monitor and analyze ad spending efficiency, making necessary adjustments to improve cost-effectiveness and campaign results.

· Create and oversee pay-per-click (PPC) ads and email marketing campaigns, ensuring alignment with lead generation goals.

2. Website & Content Management

· Update and maintain the company’s website and blog with relevant content to enhance engagement, SEO rankings, and lead generation.

· Write and optimize engaging content for social media, email marketing, and websites to increase brand visibility and customer interaction.

· Optimize content for SEO and social media platforms such as Facebook, Twitter, and YouTube to improve organic reach.

· Manage and maintain company websites, including pages for events, seminars, and workshops.

3. Performance Tracking & Analytics

· Track, measure, and report campaign performance using data analytics tools, providing detailed breakdowns and recommendations for improvement.

· Monitor and analyze website traffic flow, social media engagement, and ad performance to ensure continuous growth and lead optimization.

· Prepare and present performance reports to Management, offering insights and strategic recommendations for future campaigns.

4. Budget & Resource Management

· Allocate and optimize marketing budgets to ensure cost-effective advertising and maximum engagement.

· Work closely with vendors and agencies to optimize marketing investments and digital campaigns.

5. Team Coordination

· Provide guidance and support to the marketing team in executing campaigns effectively.

· Collaborate with cross-functional teams (Sales, Operations, Design) to align marketing initiatives with overall business objectives.

Pay: RM3,000.00 - RM3,800.00 per month

Work Location: In person