Digital Marketer

Job Title : Digital Marketing Executive

Company : Elora Wellness Private Limited / Capkon City

Location : Calicut

Employment Type : Full- Time

We are looking for a Digital Marketing Executive to join our team. We’re seeking someone with a strong interest in digital marketing, a willingness to learn, and the ability to grow with the organization. The role will involve contributing to digital campaigns, paid marketing, social media, lead generation, and overall online growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns to support Elora’s customer acquisition, brand visibility, and business growth objectives.
• Manage and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other relevant digital platforms.
• Take responsibility for campaign budgets and optimize spending based on CPL, CPA, conversion rate, ROAS, and overall campaign performance.
• Develop and optimize lead-generation campaigns to attract relevant customers for Elora’s online wellness consultations and services.
• Build and improve digital acquisition funnels from ad engagement and lead generation through to conversion.
• Monitor lead quality and work closely with the sales team to identify gaps and improve lead-to-customer conversion.
• Conduct A/B testing of creatives, ad copy, audiences, offers, landing pages, and campaign strategies to improve results.
• Set up and optimize retargeting and remarketing campaigns to re-engage potential customers and improve conversions.
• Analyse customer behaviour, campaign data, and digital touchpoints to identify opportunities for improving acquisition and engagement.
• Coordinate with the Content, Graphic Design, Video, and Sales teams to plan and execute digital campaigns and promotional activities.
• Provide clear creative and content requirements based on campaign objectives, target audiences, and performance insights.
• Support Elora’s organic social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Coordinate with the content team to ensure paid campaigns and organic content are aligned with overall marketing objectives.
• Monitor competitors, market trends, audience behaviour, digital campaigns, and emerging opportunities within the wellness and relevant service sectors.
• Stay updated with changes in Meta and Google advertising platforms, algorithm updates, advertising policies, AI tools, and digital marketing trends.
• Explore and test new platforms, campaign formats, automation tools, and AI-based solutions that can improve marketing efficiency and customer acquisition.
• Identify opportunities to scale successful campaigns and expand Elora’s digital reach while maintaining campaign efficiency.
• Monitor website and landing-page performance and coordinate with the relevant team to improve user experience and conversion rates.
• Track and analyse key performance metrics including impressions, CTR, CPC, CPL, CPA, conversion rate, CAC, ROAS, leads, and revenue contribution.
• Prepare regular digital marketing performance reports and provide actionable insights and recommendations to the management team.
• Use data and campaign insights to support future marketing strategies, budget planning, and growth initiatives.
• Work independently, take ownership of assigned marketing activities, and manage campaigns within agreed timelines.
• Demonstrate a strong willingness to learn, experiment, adapt to new tools and platforms, and grow with the organization.
• Hands-on experience in setting up, managing, and optimizing Meta Ads campaigns is preferred.
• Ability to evaluate existing strategies and develop new ideas/methods
• Candidates who have practical experience in lead generation, paid advertising, campaign optimization, and performance marketing will be preferred.

Qualification

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 0- 6 months of practical experience in Digital/Performance Marketing, with hands-on Meta Ads experience preferred.

Pay: ₹8,000 – ₹12,000 per month

The salary range may be adjusted based on the candidate’s experience, skills, and overall suitability for the role.

How to Apply

Drop your CV: [email protected]

Contact us to :8590570793

Pay: ₹8,000.00 - ₹12,000.00 per month

Benefits:

• Paid sick time

Work Location: In person