Digital Marketer

About the role

We are looking for an ambitious, hands-on Digital Marketer with 2–3 years of experience to help manage our digital acquisition and content footprint. In this role, you will be execution-focused—building and optimizing paid ad campaigns across Meta and Google, creating engaging short-form social media content, tracking channel budgets, and ensuring our leads convert into real business growth.

Key responsibilities

• Build, launch, and monitor daily paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Performance Max, Display)
• Write punchy ad copy and test continuous variations of creatives, copy, and audience targeting to lower CPA and boost CTR
• Manage day-to-day audience targeting, retargeting setups, and basic campaign optimizations
• Plan, shoot, and edit original organic and paid content for key channels (Reels, TikToks, graphics, text posts)
• Maintain a structured content calendar, stay ahead of social trends and audio formats, and interact with our online community
• Repurpose long-form brand content into short, shareable social assets
• Monitor daily campaign budgets across Meta and Google to ensure ad spend stays strictly on target
• Set up and maintain basic conversion tracking (GA4, Meta Pixel, standard events)
• Track daily and weekly performance metrics (CTR, CPL, CPA, ROAS) and update performance tracking sheets/dashboards
• Help design and build optimized landing pages and lead forms (using tools like Unbounce, WordPress, or similar)

About you

• 2–3 years of experience in digital marketing
• Experience building and optimizing paid campaigns across Meta and Google Ads
• Proficiency with GA4, Meta Pixel, and conversion tracking
• Experience with content creation and social media management
• Experience with landing page builders and CRM systems