Digital Marketer

About the Role

We are looking for a motivated and results-driven Digital Marketing Specialist to help grow our business and build a strong presence in the U.S. market. The ideal candidate will have hands-on experience developing and executing digital marketing strategies, generating leads, increasing brand awareness, and converting online traffic into customers.

This role is ideal for someone who is creative, analytical, proactive, and comfortable taking ownership of marketing activities from strategy through execution.

Key Responsibilities

• Develop and execute digital marketing strategies focused on growing our U.S. customer base.
• Manage and grow social media presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Business Profile.
• Plan and manage Google Ads, Meta Ads, and other paid advertising campaigns.
• Conduct SEO and keyword research to improve website visibility and organic traffic.
• Create and coordinate marketing content, including social media posts, blogs, email campaigns, landing pages, and promotional materials.
• Develop effective lead-generation campaigns and identify opportunities to increase conversions.
• Monitor website traffic, campaign performance, leads, conversions, and other key marketing metrics.
• Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and CRM/marketing platforms.
• Analyze marketing data and provide recommendations to improve campaign performance and ROI.
• Research competitors, market trends, customer behavior, and opportunities within the U.S. market.
• Test different marketing strategies, messaging, audiences, and advertising channels.
• Work closely with management to establish marketing goals, budgets, and measurable KPIs.
• Provide regular reports on marketing activities, leads, conversions, and overall performance.

Qualifications

• 2+ years of experience in digital marketing, online advertising, or a related field.
• Hands-on experience with Google Ads and Meta/Facebook advertising.
• Strong understanding of SEO, SEM, social media marketing, and lead generation.
• Experience with Google Analytics/GA4 and marketing performance reporting.
• Strong written and verbal communication skills.
• Ability to analyze data and make data-driven marketing decisions.
• Creative approach to developing marketing campaigns and content.
• Ability to work independently and manage multiple marketing activities.
• Experience marketing products or services to U.S. customers is preferred.

Preferred Skills

• Google Ads certification
• Meta Ads experience
• SEO tools such as SEMrush, Ahrefs, or similar
• WordPress or other CMS experience
• Email marketing experience
• CRM experience
• Canva or similar design tools
• Experience with lead-generation funnels and landing pages
• Basic knowledge of HTML/CSS is a plus

What We Offer

• Competitive compensation based on experience
• Flexible/remote work environment
• Opportunity to take ownership of the company's digital marketing strategy
• Opportunity to grow with a developing business
• Performance-based growth opportunities

How to Apply

Please submit your resume along with a brief description of your digital marketing experience and examples of successful campaigns you have managed. If available, include links to websites, social media accounts, campaigns, or a portfolio demonstrating your work.

Important: Candidates should be comfortable working with and marketing to customers in the U.S. market.

Pay: Up to ₹20,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote