Digital Marketer

DIGITAL MARKETER / CONTENT CREATOR

Company: Diamond Throne Limited (DTL)
Location: 18 Governors Road, Pipeline Bus Stop, Ikotun, Lagos
Job Type: Full-Time, On-site
Industry: Hospitality / Lifestyle / Entertainment

JOB SUMMARY

Diamond Throne Limited is seeking a creative, practical and results-driven Digital Marketer / Content Creator to manage and grow the online presence of Diamond Throne Lifestyle.

DTL operates a Lounge, Bar, Kitchen/Food Delivery, Salon & Spa, Car Wash, Snooker, Shisha and other lifestyle services.

The successful candidate must be able to create quality content that promotes these different departments, attracts customers, supports events and increases both online engagement and physical walk-ins.

This is a hands-on role. The candidate must be comfortable planning content, taking pictures and videos, editing, posting and measuring results.

KEY RESPONSIBILITIES

• Develop and manage DTL's digital marketing and content calendar.
• Create quality photos, reels and promotional videos for all DTL departments.
• Produce food content covering meals, grills, drinks and delivery services.
• Create promotional content for Salon/Beauty, Snooker, Car Wash, Lounge, Bar and events.
• Capture lifestyle content showing customers, ambience, service and the overall DTL experience.
• Edit short-form videos for Instagram, TikTok, WhatsApp and other platforms.
• Prepare landscape promotional videos for DTL's outdoor LED screen.
• Create clear graphics for events, football matches, offers, promotions and special occasions.
• Write engaging captions and promotional copy.
• Manage Instagram, TikTok, Facebook and other relevant digital platforms.
• Maintain consistent posting and brand presentation.
• Plan and manage paid social-media advertising within approved budgets.
• Monitor campaign performance, reach, engagement, enquiries and conversions.
• Respond or coordinate responses to online enquiries and customer interactions.
• Cover DTL events and shows with timely photos, videos and promotional content.
• Work with Management and departments to ensure products and services are properly presented before shoots.
• Maintain organised archives of DTL photos, videos, designs and completed marketing materials.

CONTENT EXPECTATIONS

The successful candidate should be able to produce content in both:

• Portrait format for social media.
• Landscape format for the outdoor LED display.

Content should be clear, professional and understandable even without sound where required.

REQUIREMENTS

• Minimum of 2 years relevant experience in digital marketing, social media management or content creation.
• Strong practical video shooting and editing skills.
• Proficiency with tools such as CapCut, Adobe tools, Canva or similar editing/design software.
• Good understanding of Instagram, TikTok, Facebook and WhatsApp marketing.
• Knowledge of paid social-media advertising.
• Strong photography and visual composition skills.
• Good written English and caption-writing ability.
• Ability to work independently and meet content deadlines.
• Comfortable working around hospitality, nightlife and event environments.
• Ability to work some evenings, weekends and event days when required.
• Experience marketing hospitality, restaurants, lounges, beauty, entertainment or lifestyle brands is an advantage.

REQUIRED ATTRIBUTES

We are looking for someone who is:

• Creative but commercially minded.
• Consistent and self-motivated.
• Proactive and able to generate content ideas.
• Detail-oriented.
• Comfortable directing staff or models during shoots.
• Able to work with available resources before requesting additional equipment.
• Responsible with company equipment.
• Focused on measurable business results, not only likes and followers.

PERFORMANCE WILL BE MEASURED BY

• Quality and consistency of content.
• Growth in reach and engagement.
• Customer enquiries and conversions.
• Promotion of all DTL departments, not only nightlife.
• Successful execution of event campaigns.
• Consistent use of the outdoor LED screen.
• Quality and timeliness of content delivery.
• Performance of paid advertising campaigns.

APPLICATION

Interested candidates should submit their CV together with a portfolio or links to previous social-media, video, photography or digital marketing work.

Applications without evidence of previous creative work may not be considered.

Email: [email protected]
WhatsApp: +234 803 986 0002

Pay: ₦100,000.00 - ₦150,000.00 per month

Work Location: In person