Digital Marketer

Vilor is a startup incubator that supports entrepreneurs and accelerates startup by providing business mentorship, strategic development, access to network and capital, knowledge sharing as well as investment. We have incubated and mentored more than 2000 companies with a vision to cultivate positive entrepreneurship in enabling businesses to be successful on the right track for IPO.

Join us in empowering SMEs to grow, innovate, and achieve their business goals, while developing your own career in a vibrant, performance-driven environment.

Job Highlights

• Performance-oriented compensation may be up to RM10k per month for top performers!

• Flexible work arrangements

• Open, vibrant, and learning work culture

POSITION SUMMARY

This position requires one to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.  It involves implementing and managing our overall social media marketing strategy. You will utilize your expertise in various digital marketing channels to drive brand awareness, increase online visibility, and generate qualified leads while growing our brand’s influence locally.  The responsibilities include optimizing copy based on the audience’s reaction, constant updating relevant social media pages, formulating strategies to increase brand awareness at varying the voice, style, and other characteristics of messaging based on target audience.  It also requires tracking of online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing, and reporting online campaign performance, presenting insights and findings to improve digital marketing performance and optimize advertising budgets to maximize return. 

Job Responsibility

• Develop and implement social media strategies to enhance brand visibility and drive engagement across various platforms on Facebook, WhatsApp, and Instagram.

• Create compelling content for graphics, videos, and other multimedia materials by working with our creative and marketing team to captivate our audience and promote our products/services.

• Create effective social media campaigns to generate quality leads.

• Optimize social media posts (language, tone, message) based on our target audience’s behaviors through A/B testing and data analysis to improve effectiveness of social media campaigns.

• Apply advertising techniques to boost brand awareness and readership, like promotions and competitions based on social media insights, such as traffic, engagement, shares, conversion rates and Return on Ad Spend (ROAS).

• Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, and lower cost of customer acquisition.

• Conduct competitor analysis and study market trends to develop digital marketing strategies with innovative ideas to stay ahead in the industry.

• Develop and present learnings from analyses, including actionable insights and recommendations to facilitate ads decisions and control ads budget.

• Stay up to date with the latest social media trends, tools, and platforms, and propose innovative ideas to optimize our digital marketing efforts.

• Support occasional after-hours preview sessions or events in alignment with business and customer engagement needs

• Carry out, as and when required, any additional tasks and responsibilities which are reasonably compatible with this job description and objectives.

Job Requirements

• Diploma, Advanced/Higher/Graduate in Marketing or related disciplines.

• Proven work experience in social media copywriting and/or digital marketing with more than 2 years of professional experience and solid portfolio of work.

• Experience in entrepreneurship or related field will be an added advantage.

• Proofreading experience and familiarity with standard style guides.

• Hands-on experience using various social media platforms to advertise and familiar with online paid advertising.

• Excellent communication and writing skills for Mandarin-speaking audience.

• Keen eye for detail and appreciation of great design.

• Strong analytical skills to interpret data and derive actionable insights.

• Ability to work independently or with a team to meet deadlines.