Digital Marketer

We have built a solid core: a strong Shopify storefront, loyal customers and the traffic to grow. Now it is time to take our owned channels to the next level. We are hiring the person who turns email, SMS, the storefront and conversion into a growth engine for the business, and who owns that program from strategy to results.

Twelve months in, email and SMS will be a major, measurable driver of revenue, built on weekly campaigns and lifecycle flows that run on their own. Landing pages will be built to convert our paid traffic, and our content will be ready for both search and AI answers. Testing will be a habit, with a running log of results and a backlog of ideas. And you will be the go-to Shopify and Klaviyo expert for the US business.

What you will do

• Own Shopify across the DTC and B2B stores: landing pages and collections, product setup, promo setup, apps, checkout configuration and theme changes.
• Iterate the Klaviyo program: weekly campaigns, improved welcome, browse, cart and checkout flows, and the missing flows added.
• Launch SMS properly, from list collection to flows to campaigns.
• Run a continuous CRO and A/B testing program with hypotheses, results and a backlog.
• Own product reviews: requests, responses and syndication.
• Implement onsite and technical SEO and GEO plans developed with the Belgian team, and adapt their blog content for the US market.
• Build the post-purchase flows and education templates our resellers use in the dealer email program.

What we are looking for

Required:

• 3 to 6 years in ecommerce marketing with hands-on ownership of both a Shopify store and a Klaviyo account. Both, not one or the other.
• Has run A/B tests and can explain what they learned.
• Working SEO knowledge; you do not need to be the strategist.
• Daily use of AI tools in your work, and the ability to show how.

Preferred:

• Shopify Plus and B2B or wholesale storefront experience.
• SMS program launch experience.
• Enough design eye to assemble a professional email or landing page from templates and supplied assets.

About Rubio Monocoat

Rubio Monocoat makes plant-based, single-coat wood finishes used by flooring contractors, furniture makers, architects and designers, and serious DIYers. The brand was founded in Belgium and the North American business runs from Spicewood, Texas, on Shopify Plus, selling direct to consumers and to dealers and distributors through a B2B store. The marketing team is small and growing, and this is one of several roles being added this year.

How we work

We are a small team that works closely, moves quickly and gives each other real ownership. Each person owns a lane and is trusted to bring the plan, not wait for a brief, and we back each other up when it counts. We are curious, we share what we learn, and we like improving how we work as much as the work itself. That includes being AI-forward: we use AI tools every day to work smarter and expect you to bring that same savvy. Spicewood is ideal, hybrid works if you can come in when needed, and we will definitely consider remote for the right person.

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: Remote