Digital Marketer

Digital Marketing Specialist

Location: Ajah, Lagos

Employment Type: Full-Time

Industry: Real Estate

Experience: 2–3 years

About the Role

We are seeking a Digital Marketing Specialist to join our team and drive our digital marketing activities with a strong focus on lead generation, paid advertising, customer acquisition, and measurable results.

The ideal candidate must understand how to develop and manage digital campaigns that reach the right audience, generate high-quality leads, and support the company’s sales objectives.

This role is best suited to someone who is both strategic and hands-on and can independently manage digital campaigns from planning and audience targeting to execution, optimisation, reporting, and lead generation.

Key Responsibilities

* Develop and execute digital marketing strategies aligned with the company’s business and sales objectives.

* Plan, set up, manage, and optimise paid advertising campaigns, particularly on Meta (Facebook and Instagram) and Google.

* Develop effective audience targeting strategies to attract qualified real estate prospects.

* Monitor campaign performance, identify what is working and what is not, and continuously optimise campaigns.

* Manage advertising budgets responsibly and work towards improving cost per lead and lead quality.

* Develop lead-generation campaigns for property listings, projects, inspections, and other real estate offerings.

* Track leads generated from digital campaigns and work with the sales team to improve lead conversion.

* Analyse campaign data and prepare regular performance reports.

* Manage the company’s social media platforms and digital presence.

* Work with the content team to develop marketing content that supports campaigns and lead generation.

* Conduct market, audience, and competitor research to identify new digital marketing opportunities.

* Monitor website and social media analytics and provide actionable insights.

* Stay up to date with digital marketing trends, advertising platforms, tools, and industry developments.

* Recommend new strategies and digital channels that can improve brand visibility, lead generation, and customer acquisition.

Requirements

* Bachelor’s degree/HND in Marketing, Communications, Business Administration, or a related field.

* 2–3 years of proven experience in digital marketing or performance marketing.

* Demonstrable experience running Meta Ads and Google Ads.

* Proven ability to generate and improve the quality of leads through paid advertising.

* Strong understanding of audience targeting, campaign optimisation, conversion tracking, and digital analytics.

* Experience managing advertising budgets and monitoring cost per lead.

* Good knowledge of social media marketing, content marketing, and lead-generation strategies.

* Strong analytical and problem-solving skills.

* Excellent written and verbal communication skills.

* Ability to work independently and take ownership of digital marketing activities.

* Experience with Canva and other relevant digital marketing tools.

* Previous experience in real estate or property marketing is an advantage.

Pay: ₦200,000.00 - ₦250,000.00 per month

Work Location: Hybrid remote in Lekki