Digital Marketer

DIGITAL MARKETING & PERFORMANCE ADS SPECIALIST

Employment Type: Hybrid

ROLE PURPOSE

We are looking for a highly analytical and commercially minded Digital Marketing & Performance Ads Specialist to lead JohnnieFits’ digital customer acquisition and online growth.

The ideal candidate must be highly proficient in Meta Ads, Google Ads, SEO, Google Analytics and digital marketing strategy. This person will be responsible for turning digital marketing spend into measurable business results — including qualified leads, enquiries, appointments and sales.

This is not a content-posting role. We are looking for someone who understands performance marketing, customer acquisition, conversion and ROI.

KEY RESPONSIBILITIES

1. Meta Advertising — REQUIRED

• Plan, launch, manage and optimise campaigns across Facebook and Instagram.
• Build campaigns for awareness, engagement, lead generation, WhatsApp enquiries, website conversions and sales.
• Develop and test different audiences, creatives, offers, copy and campaign structures.
• Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
• Identify winning campaigns and scale them profitably.
• Continuously test new creative angles, hooks and offers.
• Manage retargeting campaigns for website visitors, engaged users and previous customers.
• Diagnose underperforming campaigns and make data-driven adjustments.
• Maintain accurate records of advertising spend and performance.

2. Google Ads

• Plan, launch and manage Google Search campaigns.
• Conduct keyword research and identify high-intent search opportunities.
• Build campaigns around products, services, weddings, custom clothing and relevant customer searches.
• Write and test effective ad copy.
• Optimise bids, keywords, search terms and negative keywords.
• Monitor conversion tracking and cost per acquisition.
• Explore Google Display, Performance Max and YouTube campaigns where appropriate.
• Produce monthly Google Ads performance reports.

3. SEO

• Develop and execute JohnnieFits’ SEO strategy.
• Conduct keyword research and identify commercially valuable search terms.
• Optimise website pages, product/service pages, headings, metadata and URLs.
• Improve internal linking and website structure.
• Develop strategies for ranking for relevant fashion, wedding, custom tailoring and premium clothing searches.
• Identify technical SEO issues and work with the web/technology team to resolve them.
• Monitor rankings, organic traffic and organic conversions.
• Develop and coordinate SEO-focused content where required.
• Track competitors’ search visibility and identify opportunities.

4. Analytics & Tracking

• Set up and maintain Google Analytics 4 (GA4).
• Manage Google Tag Manager and conversion tracking where applicable.
• Ensure Meta Pixel/Conversions API and other tracking systems are properly implemented.
• Build marketing dashboards showing:
• Advertising spend
• Leads
• Cost per lead
• Website traffic
• Conversion rate
• Customer acquisition cost
• Revenue generated
• ROAS
• Identify where customers are dropping off in the marketing funnel.

5. Conversion & Lead Generation

• Work with the sales/customer service team to improve lead-to-customer conversion.
• Analyse the quality of leads generated from advertising campaigns.
• Identify which campaigns produce actual customers, not just cheap leads.
• Recommend improvements to landing pages, offers, forms, WhatsApp journeys and website experience.
• Build retargeting strategies for prospects who enquire but do not purchase.
• Track the complete customer journey from ad → enquiry → consultation → payment → repeat purchase.

6. Marketing Strategy

• Develop monthly digital acquisition strategies.
• Research competitors and identify gaps in the market.
• Identify emerging digital marketing opportunities.
• Recommend which products, campaigns and offers should receive advertising budget.
• Work closely with the Creative Lead to develop advertising creatives that are designed for performance.
• Provide data-driven recommendations to management.

REQUIRED SKILLS

The candidate must demonstrate strong practical knowledge of:

• Meta Ads Manager
• Facebook & Instagram advertising
• Google Ads
• Google Analytics 4
• Google Search Console
• SEO
• Keyword research
• Conversion tracking
• Google Tag Manager
• Retargeting
• Landing-page optimisation
• Marketing analytics
• A/B testing
• Lead generation
• Conversion optimisation
• Digital marketing funnels
• Excel/Google Sheets
• Basic understanding of website analytics and HTML

ADVANTAGEOUS

Experience with:

• WhatsApp marketing
• CRM systems
• E-commerce
• WordPress/Shopify/Next.js websites
• Email marketing
• Google Merchant Center
• Looker Studio
• AI marketing tools
• Fashion, luxury, retail or lifestyle brands

KPIs

Performance will be measured primarily by business results, not the number of posts produced.

Key KPIs include:

• Qualified leads generated
• Cost per qualified lead
• Customer acquisition cost
• Conversion rate
• Revenue attributable to digital marketing
• ROAS
• Website conversion rate
• Organic search traffic
• Organic search rankings
• Growth in qualified website traffic
• Retargeting conversion rate
• Overall efficiency of marketing spend

EXPECTATIONS

The successful candidate must:

• Be highly analytical.
• Understand numbers and marketing economics.
• Be comfortable managing advertising budgets.
• Take ownership of results.
• Test rather than guess.
• Understand that leads are not the ultimate goal — customers and revenue are.
• Be proactive in identifying problems and opportunities.
• Be able to explain marketing performance in simple business terms.
• Work closely with Creative, Sales, Customer Service and Technology teams.

REPORTING

The Digital Marketing & Performance Ads Specialist will provide:

Weekly Performance Report

• Spend
• Leads
• CPL
• Sales
• CAC
• ROAS
• Campaign performance
• Key learnings
• Actions for the following week

Monthly Growth Report

• Overall digital performance
• Channel performance
• Revenue contribution
• SEO performance
• Customer acquisition trends
• Winning/losing campaigns
• Recommended budget allocation
• Growth opportunities

CANDIDATE PROFILE

We are looking for someone who can say:

“Give me a marketing budget, a product and a target, and I can build, measure and optimise the system that turns that budget into customers.”

A candidate who only knows how to boost Instagram posts, create content calendars or increase followers is not suitable for this role.

APPLICATION REQUIREMENT

Applicants should provide:

• CV
• Portfolio or examples of previous campaigns
• Examples of Meta/Google campaigns they have managed
• Previous campaign results, including spend and measurable outcomes
• SEO projects/results where applicable
• Expected salary
• Brief explanation of how they would approach generating customers for a premium fashion brand

Important: Candidates may be asked to complete a practical assessment before employment.

Pay: ₦150,000.00 per month

Work Location: Hybrid remote in Lagos