Digital Marketer

We are looking for a creative, results-oriented, and experienced Digital Marketer to manage our digital marketing activities, including social media marketing, Meta Ads, content writing, SEO, and website management. The ideal candidate should have hands-on experience in executing digital marketing campaigns, increasing online visibility, generating leads, and improving overall brand engagement.

Key Responsibilities

1. Social Media Marketing

• Manage company social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
• Develop monthly content calendars and plan social media campaigns.
• Create engaging posts, captions, creatives, reels, and promotional content in coordination with the design team.
• Monitor engagement, reach, followers, and overall social media performance.

2. Meta Ads Management

• Plan, execute, and optimise paid advertising campaigns on Facebook and Instagram.
• Set up campaign objectives, target audiences, budgets, placements, and retargeting campaigns.
• Monitor campaign performance, cost per lead (CPL), conversions, and return on ad spend (ROAS), where applicable.
• Prepare regular campaign performance reports and recommend improvements.

3. Content Writing

• Write engaging and professional content for social media posts, advertisements, websites, blogs, and marketing campaigns.
• Develop promotional copy, headlines, captions, and call-to-action messages.
• Ensure all content follows the company's brand voice and marketing objectives.
• Proofread content for accuracy, clarity, grammar, and consistency.

4. SEO Marketing

• Perform keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
• Optimise website content, meta titles, descriptions, headings, URLs, and internal links.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Identify SEO opportunities and prepare performance reports.

5. Website Management

• Manage and regularly update website content, banners, landing pages, images, blogs, and other marketing-related sections.
• Coordinate website changes, technical fixes, and landing page development with developers or external agencies.
• Ensure website content is accurate, user-friendly, mobile-responsive, and SEO-optimised.
• Monitor website traffic, user behaviour, enquiries, and lead-generation performance.

6. Digital Marketing Analytics & Reporting

• Track and analyse the performance of digital marketing campaigns.
• Prepare weekly and monthly reports covering social media engagement, ad performance, website traffic, SEO rankings, and lead generation.
• Identify areas for improvement and implement data-driven marketing strategies.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field preferred.
• Hands-on experience in digital marketing.
• Practical experience in social media management and Meta Ads.
• Good content writing, copywriting, and communication skills.
• Working knowledge of SEO tools and website management systems such as WordPress.
• Familiarity with Google Analytics 4, Google Search Console, Meta Business Suite, and Google Ads is an advantage.
• Ability to analyse campaign data and prepare performance reports.
• Knowledge of Canva or other basic creative tools is an added advantage.
• Strong planning, time management, and multitasking skills.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person