Digital Marketer

WE’RE HIRING – DIGITAL MARKETER

The Edmentors Pvt Ltd is seeking a creative, skilled, and results-oriented Digital Marketer to join our Karachi team. The ideal candidate will be responsible for strengthening our digital presence, promoting our educational services, and generating quality student leads.

Location: Karachi, Pakistan

Position: Digital Marketer

Job Type: Full-time, On-site

Experience: 1–3 years preferred

Key Responsibilities

Manage the company’s social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.

Create engaging social media posts, stories, reels, promotional videos, and educational content.

Plan and execute digital marketing campaigns to promote study-abroad and educational counselling services.

Run and optimize paid advertising campaigns using Meta Ads Manager.

Generate quality leads and increase student enquiries through digital marketing strategies.

Record, edit, and publish marketing reels, educational videos, and promotional content.

Develop monthly content calendars and ensure consistent posting.

Monitor campaign performance, audience engagement, reach, and lead conversion.

Research competitors, market trends, and new opportunities to improve marketing results.

Prepare regular performance reports and recommend improvements.

Requirements:

Bachelor’s degree in Marketing, Media, Business, or a related field preferred.

Relevant experience in digital marketing and social media management.

Hands-on knowledge of Meta Ads Manager and paid social media campaigns.

Proficiency in Canva and video-editing tools such as CapCut or Adobe Premiere Pro.

Understanding of lead generation, audience targeting, and digital marketing analytics.

Strong creative, communication, and analytical skills.

A portfolio of previous marketing campaigns or content will be an advantage.

What We’re Looking For

A proactive and creative professional who can develop effective marketing strategies, produce engaging content, and help increase the company’s online visibility and student registrations.

Pay: From Rs40,000.00 per month

Work Location: In person