Digital Marketer

Job Summary

We are seeking a creative, and digitally savvy Digital Marketer to promote our real estate business, generate qualified leads and strengthen our online presence. The successful candidate will be responsible for developing digital marketing strategies, managing social media platforms, creating engaging property content, running online advertising campaigns, and converting online enquiries into prospective clients.

Job Description

• Develop and implement digital marketing strategies to promote the company's properties, services, and brand.
• Manage the company's social media accounts, including Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Create engaging content such as property listings, promotional graphics, videos, reels, virtual tours, and property walkthroughs.
• Run and optimize paid advertising campaigns using Meta Ads, Google Ads, and other relevant digital advertising platforms.
• Generate qualified leads for property sales, rentals, land acquisitions, and real estate investment opportunities.
• Promote available properties through social media, property listing websites, email marketing, and other online channels.
• Collaborate with the sales team to follow up on leads, nurture prospects, and support the conversion of enquiries into clients.
• Monitor online enquiries and ensure prompt responses to prospective buyers, tenants, and investors.
• Develop content calendars and maintain consistent online engagement with the target audience.
• Conduct market research and competitor analysis to identify marketing opportunities and industry trends.
• Track and analyze campaign performance, website traffic, engagement, lead generation, and conversion rates.
• Prepare regular digital marketing reports and recommend strategies for improving campaign performance.
• Optimize website content and property listings for search engines to improve online visibility.
• Build and maintain an online community through engaging posts, comments, messages, and customer interactions.
• Support property launches, open-house events, real estate promotions, and other marketing activities.
• Ensure all marketing materials contain accurate property information and comply with company guidelines.

Requirements/Skills

• Bachelor's degree, HND, or OND in Marketing, Mass Communication, Business Administration, or a related field; relevant professional experience may be considered.
• Proven years of experience in digital marketing, preferably within the real estate industry.
• Proven ability to manage social media accounts and create engaging digital content.
• Practical knowledge of Meta Ads Manager, Google Ads, and social media advertising.
• Experience with content creation tools such as Canva, CapCut, or Adobe Creative Suite.
• Knowledge of SEO, email marketing, website management, and lead-generation strategies.
• Understanding of real estate marketing, property listings, and the buyer or tenant acquisition process.
• Ability to generate, track, and nurture leads through digital channels.
• Strong copywriting, communication, creativity, and storytelling skills.
• Proficiency in social media analytics, Google Analytics, or similar reporting tools.
• Good knowledge of customer engagement and digital sales conversion techniques.
• Strong organizational skills, attention to detail, and ability to meet deadlines.
• Ability to work independently and collaboratively with the sales and marketing teams.
• Must be target-driven, proactive, and focused on measurable marketing results.

Pay: ₦150,000.00 - ₦200,000.00 per month

Work Location: In person