Digital Marketer

• The Digital Marketer will be responsible for planning, executing, and monitoring digital marketing campaigns to increase brand awareness, generate leads, attract customers, and drive revenue.
• The successful candidate will use digital platforms, online advertising, email marketing, and analytics tools to achieve the company’s marketing objectives.

Key Responsibilities

• Develop and implement digital marketing strategies.
• Plan and execute online advertising campaigns across relevant platforms.
• Manage and optimise paid advertising campaigns on platforms such as Facebook, Instagram, Google, and LinkedIn.
• Collaborate with content creators and social media personnel to develop engaging marketing content.
• Manage email marketing campaigns and customer communication.
• Support website content updates and search engine optimisation (SEO).
• Identify online channels for lead generation and customer acquisition.
• Monitor website traffic, campaign performance, and online engagement.
• Conduct market research to identify customer needs and digital marketing opportunities.
• Track advertising expenditure and ensure campaigns deliver value.
• Analyse campaign data and recommend improvements.
• Prepare weekly and monthly digital marketing reports.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead and customer acquisition cost.
• Website traffic and conversion rate.
• Return on advertising spend (ROAS), where applicable.
• Email campaign performance.
• Digital campaign revenue and overall marketing ROI.

Qualifications and Requirements

• HND or Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum of 2 years of relevant experience is preferred.
• Practical knowledge of digital advertising platforms.
• Understanding of SEO, email marketing, and online lead generation.
• Ability to use digital analytics tools.
• Strong analytical, creative, and problem-solving skills.
• Knowledge of graphic design or video editing is an advantage.

Method of Application

Interested and qualified candidates should forward their CV to: [email protected] using the Job Position as the subject of the email.