digital marketer

About the role

We are seeking a talented Digital Marketer to join our marketing and communications team in Sungai Petani, Kedah. This is an exciting opportunity to take a lead role in developing and executing digital marketing strategies that drive brand awareness, engagement, and revenue growth. You will be at the forefront of our digital presence, leveraging cutting-edge tools and platforms to reach and engage our target audience. This position offers the chance to make a tangible impact on our business performance whilst working with a dynamic and innovative team.

Key responsibilities

• Develop, implement and manage comprehensive digital marketing campaigns across multiple channels including search engines, social media, email and display advertising
• Conduct keyword research, competitor analysis and market analysis to inform digital strategy and optimise campaign performance
• Manage pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and social media networks to maximise return on investment
• Create and optimise content for search engine optimisation (SEO) to improve organic visibility and drive qualified traffic to digital properties
• Monitor, analyse and report on key performance indicators (KPIs) and provide actionable insights to improve campaign effectiveness
• Manage social media channels, developing engaging content calendars and community management strategies
• Collaborate with internal teams including creative, sales and product to ensure alignment of digital marketing initiatives with broader business objectives
• Stay current with digital marketing trends, tools and best practices to continuously enhance campaign delivery
• Manage digital marketing budgets and optimise spend across channels to achieve business targets

What we're looking for

• Proven experience of at least 1-3 years in digital marketing, with demonstrated success in managing and optimising digital campaigns

• Strong expertise with digital advertising platforms such as Google Ads, Facebook Ads Manager and similar tools

• Excellent knowledge of social media marketing strategies and platform management across multiple channels

• Solid understanding of digital marketing fundamentals including audience segmentation, conversion optimisation and customer journey mapping

• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations

• Excellent written and verbal communication skills with the ability to communicate complex digital concepts clearly

• A creative mindset coupled with a data-driven approach to decision-making