Digital Marketer Female (Evening shift)

Job Type: Full-Time
Work Location: Onsite
Shift: 5:00 PM – 1:00 AM
Experience: 1–3 Years
Joining: Immediate
Location: Rawalpindi

Key Responsibilities

• Develop and execute digital marketing plans to strengthen online presence and achieve business objectives.
• Oversee social media platforms, managing content calendars, organic growth, paid advertising, and audience interactions.
• Create, design, and edit engaging marketing content, including graphics, promotional videos, reels, social media creatives, and other digital assets.
• Assist with SEO activities, including keyword analysis, on-page optimization, and enhancing website content for better visibility.
• Maintain CRM databases, manage incoming leads, and support lead generation, follow-up, and customer nurturing activities.
• Coordinate email marketing campaigns, from contact list segmentation and campaign setup to execution and results analysis.
• Evaluate marketing campaign performance, monitor key metrics, and prepare reports with actionable recommendations.
• Research competitors, industry developments, and market trends to identify new marketing opportunities.
• Work closely with internal departments to coordinate campaigns and ensure alignment with organizational and client goals.
• Stay informed about emerging digital marketing tools, advertising techniques, social media trends, and content creation practices.
• Attend client meetings to gather project requirements, understand marketing goals, and assist in proposing effective digital marketing solutions.

Requirements

• 1–3 years of experience in digital marketing, marketing coordination, or a related field.
• Proficiency in Adobe Photoshop and Adobe Illustrator for creating professional marketing designs.
• Strong command of Canva for developing social media creatives and promotional materials.
• Experience with CapCut or similar video-editing tools for producing engaging short-form and promotional content.
• Understanding of SEO fundamentals, keyword analysis, website content optimization, and on-page SEO practices.
• Familiarity with CRM tools, lead tracking, prospect management, and lead nurturing strategies.
• Practical experience in social media management, including content scheduling, organic audience growth, paid campaigns, community interaction, and performance evaluation.
• Knowledge of email marketing tools, campaign execution, audience segmentation, and performance tracking.
• Strong written and verbal communication skills, with the ability to coordinate effectively with clients and team members.

Work Location: In person