DIGITAL MARKETER WITH ECOMMERCE EXPERIENCE

Digital Marketer with Strong E-Commerce ExperiencePosition Overview

We are looking for a results-driven Digital Marketer with strong e-commerce experience to join our team. The ideal candidate will have hands-on experience developing and executing digital marketing strategies that increase online traffic, customer engagement, conversions, and revenue.

The successful candidate should have a strong understanding of e-commerce platforms, digital advertising, social media, SEO, email marketing, analytics, and conversion optimization.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to grow our e-commerce business.
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Meta, Instagram, TikTok, and other relevant channels.
• Drive website traffic, online sales, customer acquisition, and repeat purchases.
• Manage and optimize e-commerce platforms, product listings, landing pages, promotions, and online campaigns.
• Develop and execute SEO strategies to improve organic rankings and website visibility.
• Create and manage engaging content for social media, websites, email campaigns, and other digital channels.
• Monitor customer behavior, website performance, conversion rates, and campaign results using analytics tools.
• Analyze campaign performance and provide regular reports with actionable recommendations.
• Conduct A/B testing and continuously optimize campaigns, landing pages, product pages, and customer journeys.
• Develop and manage email marketing, remarketing, and customer retention campaigns.
• Work closely with the sales, creative, and e-commerce teams to ensure consistent brand messaging and commercial objectives.
• Research market trends, competitors, customer preferences, and emerging digital marketing opportunities.
• Manage promotional campaigns, seasonal offers, product launches, and e-commerce initiatives.
• Monitor the digital marketing budget and ensure efficient return on advertising spend (ROAS).

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, with proven hands-on e-commerce experience.
• Strong experience managing paid digital advertising campaigns.
• Practical knowledge of Google Ads, Meta Ads, Google Analytics/GA4, and social media platforms.
• Experience with SEO, SEM, email marketing, remarketing, and conversion rate optimization.
• Experience working with e-commerce platforms such as Shopify, WooCommerce, Magento, or similar platforms.
• Strong understanding of the online customer journey and e-commerce sales funnels.
• Ability to analyze marketing data and translate insights into actionable strategies.
• Strong written and verbal communication skills.
• Creative mindset combined with strong commercial and analytical thinking.
• Ability to work independently, manage multiple campaigns, and meet deadlines.

Preferred Skills

• Experience managing high-volume e-commerce websites or online stores.
• Knowledge of CRM, marketing automation, and email marketing platforms.
• Experience with product feeds and Google Merchant Center.
• Understanding of marketplace platforms such as Amazon or other regional e-commerce marketplaces.
• Basic knowledge of graphic design and content creation tools such as Canva or Adobe Creative Suite.
• Experience with influencer marketing and affiliate marketing.
• Strong understanding of conversion tracking, pixels, UTM parameters, and marketing attribution.

Key Performance Indicators (KPIs)

The successful candidate will be measured against key business and marketing objectives, including:

• Online sales and revenue growth
• Website traffic and qualified leads
• Conversion rate
• Return on advertising spend (ROAS)
• Customer acquisition cost (CAC)
• Cost per conversion
• Customer retention and repeat purchases
• Social media engagement and growth
• Organic search performance
• Email campaign performance

What We Are Looking For

We are looking for someone who is commercially focused, data-driven, creative, and highly proactive, with a genuine understanding of how digital marketing contributes directly to e-commerce sales and business growth.

Important: Candidates must have demonstrable e-commerce experience and be able to provide examples of successful digital marketing campaigns or measurable results from previous roles.

Work Location: In person